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features
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support

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Description

Fullstory is a platform for behavioral data that reveals the hidden story behind consumer behavior. Fullstory allows product, engineering and data teams to connect sentiments signals with other data sources in order to design the next best actions. Fullstory provides deeper and more immediate actionable insights than conventional web and product analyses that can only surface what is happening but not why. It is the only behavioral data platforms that provide the context needed to create in-the moment experiences that drive revenue. Fullstory's behavioral analytics is ready for AI. It uses first-party data that has been automatically captured, indexed and semantically structured. No longer do enterprises waste hours and resources on data analysis.

Description

Enhancing customer satisfaction and increasing return on investment are key objectives, and Oracle Maxymiser empowers both B2B and B2C marketers to craft optimized customer journeys on websites and mobile applications through techniques like testing, personalization, recommendations, and data insights. Identify effective strategies and high-converting elements effortlessly. The platform features a user-friendly visual editor that allows both non-technical and technical team members to collaborate seamlessly by toggling between visual editing and coding, making it straightforward to conduct A/B tests or intricate multipage funnel tests. By integrating audience data from various marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can gain a comprehensive understanding of the customer experience. Initiate A/B and multivariate testing while segmenting traffic to evaluate an array of variants as customers navigate through the sales funnel. Additionally, Oracle Infinity-powered Heatmaps unveil new testing possibilities and offer deeper insights into the digital customer experience, enriching the overall strategy for marketers looking to optimize performance. With these tools, businesses can ensure they stay ahead of the competition.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Analytics
5X
Axis LMS
BI Book
Causal
HelpBar
Iterate
Jira Service Management
Marker.io
Nekton.ai
New Relic
Oracle Infinity
PathPilot
Segment
Singer
Skypoint AI Platform
Slack
Split
Unbounce
Zuar Runner

Integrations

Google Analytics
5X
Axis LMS
BI Book
Causal
HelpBar
Iterate
Jira Service Management
Marker.io
Nekton.ai
New Relic
Oracle Infinity
PathPilot
Segment
Singer
Skypoint AI Platform
Slack
Split
Unbounce
Zuar Runner

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Fullstory

Founded

2012

Country

United States

Website

www.fullstory.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Feedback

Alerts / Notifications
Behavior Analytics
Bug Reports
Community Feedback Tools
Live Chat
Negative Feedback Management
Net Promoter Score (NPS)
Screenshot / Screen Capture
Surveys
User Testing Tools
Video Feedback
Visual Feedback Tools
Voice of the Customer (VoC)
Website Feedback

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Insight Engines

AI / Machine Learning
Augmented Analytics
Data Aggregation
Data Classification
Data Extraction
Data Source Connectors
Full Text Search
Intent Recognition
Multiple Data Sources
Search / Filter
Sentiment Analysis

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Session Replay

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

UX

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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