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Description

Response Management automates the tracking of lead advancement through the sales funnel and correlates lead interactions with revenue generation. It provides precise and detailed metrics for both sales and marketing funnels. With Campaign Attribution, you can assess how effective each campaign is and understand its influence on revenue and the sales pipeline. This allows for informed marketing optimizations. The Matchmaker feature intelligently connects leads to accounts within your CRM using advanced, customizable matching technology. This enables both sales and marketing teams to interact with accounts in a more strategic manner. Built upon Response Management, it measures the journey of digital marketing from the initial anonymous engagement to the final closed sale by linking unknown digital interactions to identifiable leads in your CRM. Many B2B sales and marketing experts leverage our solutions to enhance their performance analytics significantly. In doing so, they unlock the potential for more targeted strategies and improved overall results.

Description

Nepa equips businesses with valuable insights through a variety of solutions such as Brand Tracking, Marketing Mix Modeling, Campaign Evaluation, Paths to Purchase, and Category Insight. Our goal is to enhance your market understanding, refine marketing performance, and facilitate informed decision-making. By merging cutting-edge analytics with human expertise, Nepa aids companies in maneuvering through intricate marketing environments. Our offerings include Brand Tracking to assess your brand's performance, Marketing Mix Modeling to maximize media spending, and Campaign Evaluation for evaluating the effectiveness of marketing initiatives. We also provide insights into the Paths to Purchase, revealing the journey customers undertake when selecting your brand, while Category Insight allows you to identify changes in market dynamics. Tailored to address genuine client needs, our data-driven solutions yield actionable insights that foster smarter decisions, robust strategies, and tangible growth over time. In this way, we ensure that our clients remain competitive and responsive to market trends.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

HubSpot CRM
HubSpot Customer Platform
Microsoft Dynamics 365
Salesforce
Zoho CRM

Integrations

HubSpot CRM
HubSpot Customer Platform
Microsoft Dynamics 365
Salesforce
Zoho CRM

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Full Circle Insights

Founded

2014

Country

United States

Website

fullcircleinsights.com

Vendor Details

Company Name

Nepa

Founded

2006

Country

Sweden

Website

nepa.com/solutions/marketing-intelligence-suite/

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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