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Description

Enhance your communication strategy with effective marketing automation tools that allow you to deliver tailored messages precisely when they matter most, leading to a tenfold increase in lead conversion rates with Freshmarketer. Transform more site visitors into valuable leads and boost your website's conversion rate by over 40%. Engage with your audience by attracting visitors, initiating relevant conversations, collecting behavioral data, and effectively converting your site into a robust lead generation platform. Conduct experiments to refine visitor experiences and optimize your site for better conversion outcomes. Deploy chatbots to interact with incoming visitors and efficiently convert them into leads. Gain insights into customer intent and design impactful marketing campaigns that drive significant results. Acquire a comprehensive perspective on each customer, track their interactions, and categorize them based on their specific interests. Spot high-potential leads while gaining an in-depth understanding of their engagement and activities to enhance your overall marketing efforts. By implementing these strategies, you can ensure your marketing efforts are both personalized and data-driven, ultimately leading to greater success.

Description

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Workers by Delos Yes 
BitBlox No 
Evidence No 
Intercom No 
LeadPro No 
Make No 
Pipedream No 
QuickEmailVerification No 
Raklet No 
Retention.com No 
RudderStack No 
SendGrid No 
Shopify No 
Slack No 
Squarespace No 
Stripe No 
Webinato No 
Weld No 
involve.me No 
n8n No 

Integrations

Workers by Delos Yes 
BitBlox Yes 
Evidence Yes 
Intercom Yes 
LeadPro Yes 
Make Yes 
Pipedream Yes 
QuickEmailVerification Yes 
Raklet Yes 
Retention.com Yes 
RudderStack Yes 
SendGrid Yes 
Shopify Yes 
Slack Yes 
Squarespace Yes 
Stripe Yes 
Webinato Yes 
Weld Yes 
involve.me Yes 
n8n Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$199 per month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Freshworks

Founded

2010

Country

India

Website

www.freshworks.com/crm/marketing/

Vendor Details

Company Name

Ortto

Founded

2015

Country

Australia

Website

ortto.com

Product Features

Conversational Marketing

Appointment Scheduling No 
Audience Segmentation No 
Chatbot No 
Email Automation No 
Group Messaging No 
Human Handover No 
Lead Distribution No 
Lead Qualification No 
Mobile Messaging No 
Multi-Channel Communication No 
Product Recommendations No 
Video Chat No 

Email Marketing

A/B Testing No 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content No 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics No 
Subscriber Management No 
Template Management No 
WYSIWYG Email Editor No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools No 
Target Account Identification No 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Conversational Marketing

Appointment Scheduling Yes 
Audience Segmentation Yes 
Chatbot No 
Email Automation Yes 
Group Messaging Yes 
Human Handover Yes 
Lead Distribution Yes 
Lead Qualification Yes 
Mobile Messaging Yes 
Multi-Channel Communication Yes 
Product Recommendations No 
Video Chat No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching No 
GDPR Compliance Yes 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management Yes 
Attribution Modeling No 
Behavioral Analytics Yes 
Collaboration No 
Customer Profiles Yes 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence Yes 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library No 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Email Template Design

A/B Testing No 
Code From Scratch No 
Drag & Drop Editing No 
Image Library No 
Import HTML Code No 
Mobile-Friendly / Responsive No 
Potential Issue Identification No 
Premade Templates No 
Proofing No 
Reporting / Analytics No 
Text Editor No 
Theme Editor No 

Lead Capture

Business Card / Badge Scanning No 
Dashboard Yes 
Data Extraction No 
Lead Distribution Yes 
Lead Notifications Yes 
Lead Nurturing Yes 
Lead Qualification Yes 
Lead Scoring Yes 
Online Forms Yes 

Lead Generation

Contact Discovery No 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools No 
Visitor Identification Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Source Tracking Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking Yes 

Mobile Marketing

Channel Attribution No 
Contextual Targeting Yes 
Coupons No 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win No 

Retargeting

A/B Testing Yes 
Audience Targeting Yes 
Behavioral Targeting Yes 
Conversion Tracking Yes 
Geo Targeting Yes 
Mobile Retargeting Yes 
Personalization Yes 
Recommendation Engine No 
Social Media Retargeting Yes 

Sales Enablement

Collaboration Yes 
Contact Management Yes 
Content Management Yes 
Document Management No 
Goals / Quota Management Yes 
Lead Management Yes 
Meeting Management No 
Performance Management No 
Presentation Management No 
Proposal Management No 
Territory Management Yes 
Training Management No 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence Yes 
Contact Management No 
MMS No 
Mass Texting No 
Message Personalization No 
Mobile Coupons No 
Mobile Keywords No 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging No 
Shortcodes No 
Text-to-Win No 

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