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Average Ratings 0 Ratings
Description
Beeswax serves as a top-tier buying platform that features a cohesive user interface and streamlined workflows, along with exclusive access to data and a carefully selected omnichannel inventory. Founded on the ideals of transparency, customization, and user empowerment, Beeswax allows you to harness and implement premium programmatic solutions effectively. The platform’s log-level detail equips users to fully leverage their programmatic insights. You can control your bidding strategy to balance cost-effectiveness and campaign timing effectively. Additionally, you can utilize the standard algorithms typically found in traditional demand-side platforms (DSPs). The interface provides bid modifiers that allow for quick and efficient adjustments using a single variable. Furthermore, you can implement bid models designed for multivariate optimization, often derived from insights gathered from log-level data. There are various techniques available to optimize towards specific key performance indicators (KPIs) that are tailored to your campaign's unique requirements. By steering clear of the opaque "black box" model, Beeswax facilitates transparent optimization based on real-time campaign performance, allowing you to fine-tune your campaigns and reporting strategies to better meet your objectives and enhance overall success. This level of customization ensures that every aspect of your advertising efforts is aligned with your desired outcomes.
Description
Xapads serves as a comprehensive advertising technology platform that streamlines omnichannel marketing through an integrated suite of AI-powered tools for managing programmatic advertising, real-time bidding, targeted precision, and performance enhancement within a single interface. Utilizing its unique AI/ML-driven programmatic engine, Xerxes, Xapads empowers brands and agencies to create engaging display, video, mobile performance, rich media, OEM, and connected TV advertisements that capture audience attention while enhancing brand awareness and facilitating installations and conversions. Additionally, it incorporates capabilities for YouTube and streaming ad improvements by leveraging both artificial intelligence and human insights to identify on-screen components and sentiments, thereby refining targeting strategies. The platform also provides publishers with convenient access to high-quality demand partners, fostering mutual growth. Xapads effectively navigates users through the stages of awareness, consideration, and conversion, employing data-informed tactics that maximize advertising budgets and yield measurable business advancement across various devices and platforms. The emphasis on performance, captivating storytelling, and extensive reach ensures that brands can connect with billions of potential customers.
API Access
Has API
Yes
API Access
Has API
No
Integrations
33Across Lexicon
Yes
AOL Mail
Yes
Adobe Advertising Cloud
Yes
AppsFlyer
Yes
Beachfront
Yes
FreeWheel DemandSuite
Yes
FreeWheel Strata
Yes
FreeWheel SupplySuite
Yes
InMobi
Yes
Kochava
Yes
Integrations
33Across Lexicon
No
AOL Mail
No
Adobe Advertising Cloud
No
AppsFlyer
No
Beachfront
No
FreeWheel DemandSuite
No
FreeWheel Strata
No
FreeWheel SupplySuite
No
InMobi
No
Kochava
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
FreeWheel
Country
Netherlands
Website
www.freewheel.com/beeswax
Vendor Details
Company Name
Xapads Media
Founded
2007
Country
India
Website
www.xapads.com