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Description
Analyze the intent exhibited on your website, across the public web, within industry-specific content, and among Foundry’s opted-in audience to gain a deeper understanding of the behavior of buyers currently in the market. By focusing on contact-level intent, your team can effectively engage decision-makers first, eliminating the need for guesswork or manual prospecting, which leads to sales and marketing efforts that truly connect. Segment your audience based on scores, customize messaging that resonates, and engage buyers at the most critical stages of their purchasing journey. Equip your sales and marketing teams with insights that reveal what matters most to their buyers. Additionally, track and assess the purchasing behavior of active accounts visiting your website, while also examining engagement with your digital content, participation in content syndication programs, and attendance at events. Furthermore, gather conversational signals from a diverse array of platforms including social media, blogs, job boards, and more, covering over 5 million companies to enhance your understanding of market dynamics. This comprehensive approach ensures that your strategies are informed and effective, leading to better outcomes for your organization.
Description
Zeta CDP+ offers marketers greater growth potential compared to traditional customer data platforms. By integrating all consumer data—both known and unknown—into a single, real-time, comprehensive view, it continuously transforms consumer behaviors into actionable marketing insights. The "plus" in CDP+ signifies our commitment to collaborating with innovative marketers to enhance revenue, create superior customer experiences, and facilitate digital transformation initiatives. This platform enriches data with over 2,500 intent and interest signals, along with identity resolution, syndication, and activation capabilities sourced from Zeta’s Data Cloud, providing a more actionable and immediate perspective on individual prospects and customers. Marketers can deploy tailored messaging that genuinely connects with their audience. Additionally, Zeta CDP+ stands out as the sole customer data management solution that offers up-to-the-minute interests and real-time intent signals, enabling quick activation that leads to increased engagement and improved outcomes. Ultimately, the ability to harness such dynamic insights is essential for staying competitive in today's fast-paced marketing landscape.
API Access
Has API
API Access
Has API
Integrations
Eyeota
HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesloft
Triblio
Zeta Marketing Platform
Integrations
Eyeota
HubSpot CRM
HubSpot Customer Platform
Salesforce
Salesloft
Triblio
Zeta Marketing Platform
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Foundry
Founded
1964
Country
United States
Website
foundryco.com/our-solutions/intent-data/
Vendor Details
Company Name
Zeta
Founded
2007
Country
United States
Website
zetaglobal.com/solutions-data-management/
Product Features
Buyer Intent
B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling