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Description

Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.

Description

Engaging in scientific experimentation can lead to transformative insights, but the execution of these experiments often hinges on the availability of the right tools. Fortunately, the increasing fascination with technology has resulted in a diverse array of software options that can enhance your research efforts. One notable example is GazeRecorder, a program that requires a webcam for optimal performance. Utilizing eye-tracking technology, it provides valuable insights into how individuals interact with your website, advertisements, or images. Unlike traditional eye-tracking methods that necessitate specialized equipment and laboratory environments, GazeRecorder enables users to monitor eye movement from the comfort of their own homes. This application boasts a sleek, user-friendly interface that encompasses a variety of practical features, making it accessible to a broad audience. Its innovative approach democratizes eye-tracking capabilities, allowing more researchers and marketers to benefit from its insights.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

GazeInsight

Integrations

GazeInsight

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Eyezag

Country

Germany

Website

eyezag.com/eye-tracking/

Vendor Details

Company Name

GazeRecorder

Founded

2009

Country

Poland

Website

gazerecorder.com

Product Features

Product Features

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