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Description
From engaging social media advertisements to instances of abandoned shopping carts, it is crucial to grasp what users encounter, how they navigate, and the decisions they make, allowing you to enhance the overall user experience prior to launching. By obtaining practical insights, you can remove uncertainties and assist creative teams in crafting designs that reliably yield high conversion rates. This approach serves as a diagnostic instrument to pinpoint underperforming pages and identify areas for enhancement in the digital customer journey, ultimately increasing conversions. You can acquire immediate, objective feedback through advanced heat maps that reveal user attention on video ads, animations, and motion designs, facilitating design optimization and performance enhancement before release. Additionally, understanding which design elements serve as distractions or conflict with one another is essential for refining designs and boosting conversion rates. This comprehensive analysis not only improves user engagement but also fosters a more effective digital marketing strategy overall.
Description
Pro Lab is an advanced eye tracking software tailored for executing experimental research using Tobii Pro hardware. This versatile platform assists researchers throughout the complete research process, accommodating both straightforward and intricate experiments. When combined with Tobii Pro hardware, Pro Lab forms a comprehensive solution aimed at exploring human behavior. It features an intuitive visual interface and specialized software tools that effectively support researchers at every stage of an eye tracking experiment—ranging from test design and data collection to detailed analysis. By promoting sound experimental practices, Pro Lab enables newcomers to easily embark on their eye tracking journey while also providing substantial flexibility to accommodate evolving research objectives. Furthermore, Pro Lab is specifically crafted to work seamlessly with our screen-based and wearable eye trackers, ensuring optimal and efficient processing of data streams for researchers seeking high-quality insights. This synergy enhances the overall research experience, making it more robust and insightful.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EyeQuant
Founded
2009
Country
United Kingdom
Website
www.eyequant.com/what/eyequant-experience/
Vendor Details
Company Name
Tobii Pro
Founded
2001
Country
Sweden
Website
www.tobiipro.com/product-listing/tobii-pro-lab/