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Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Revolutionize your organization with the top-tier online image management platform offered by Mosaic, designed to be user-friendly and feature-rich. With this solution, all your essential digital assets are securely stored and easily accessible online at any time, eliminating the need for complicated software. Thanks to Mosaic's robust search capabilities, you will never have to worry about losing an image or document again. Boost interoffice workflows and effortlessly share resources with clients and suppliers using a single, cohesive solution. You can conveniently scale and download images in the specific format and size that suits your needs. Mosaic's Digital Asset Management (DAM) software accommodates a wide range of digital formats, including photos, logos, brand guidelines, product images, design templates, PDFs, videos, and music. By empowering users to control their digital assets, Mosaic ensures that those who invest in these resources can access them easily. Additionally, the platform's secure and searchable online environment allows for customer-defined categories and keywords, creating a logical and organized storage system for future retrieval. Users can customize search criteria to match their desired level of complexity, making the asset management process even more efficient. This flexibility highlights the adaptability of Mosaic, catering specifically to the unique needs of each organization.
API Access
Has API
API Access
Has API
Integrations
Experian Consumer View
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
Original Image
Country
New Zealand
Website
www.mosaicpics.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Digital Asset Management
Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management
