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Description
Consumers have clear desires, and they expect brands to recognize and respond to them. In order to connect with consumers effectively and outperform rivals, marketers must focus on reaching the appropriate audience with messages crafted to engage them rather than merely inform. By adopting a data-driven approach that encompasses not just demographic insights but also behavioral, lifestyle, and attitudinal factors, successful marketers can foster deeper connections with their audience. Experian’s user-friendly Mosaic® USA consumer segmentation tool, which analyzes 126 million households and encompasses 650 lifestyle and interest attributes, equips marketers to accurately identify and engage their target audience on a personal level. Mosaic categorizes the US market into 19 major segments and 71 detailed types, providing critical insights that help predict the behaviors, attitudes, and preferences of the most lucrative customers. This allows marketers to tailor their communications through preferred channels, ensuring that their messaging resonates and builds lasting relationships with consumers. Ultimately, leveraging such comprehensive data can significantly enhance brand loyalty and customer satisfaction.
Description
Mosaic facilitates digital interactions through various channels, whether managed by our specialists or utilized independently. Implement once and access everywhere. With Mosaic, your customers can seamlessly automate their conversations with your brand using advanced virtual assistants. Our enterprise-level performance is grounded in deep industry knowledge, catering to businesses of all sizes and sectors. Whether for inbound or outbound communication via voice, text, social media, or email, the cloud-based technology ensures rapid and straightforward activation, allowing you to get started swiftly. Mosaic crafts tailored and effortless experiences for your clients when they reach out to you, akin to having your most proficient employee engaged in every conversation to address inquiries and support transactions. We offer lifecycle managed services through a collaborative and practical method to ensure the effective delivery of Mosaic. Our dedicated Intrado Success Coaches play a crucial role in maintaining and updating the software with the latest controls and capabilities, while also incorporating the best practices in the market to enhance performance and user satisfaction. This comprehensive support further solidifies Mosaic's commitment to excellence in customer engagement.
API Access
Has API
API Access
Has API
Integrations
Cisco ACI
Eckoh
Experian Consumer View
HoneyHive
Microsoft 365
UltraDNS
Integrations
Cisco ACI
Eckoh
Experian Consumer View
HoneyHive
Microsoft 365
UltraDNS
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing-services/mosaic
Vendor Details
Company Name
Intrado
Country
United States
Website
www.intrado.com/en/enterprise-collaboration/customer-experience-services
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Product Features
Customer Experience
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis
Customer Service
Alerts / Escalation
Appointment Management
Call Center Management
Email Management
Knowledge Base
Live Chat
Performance Metrics
Queue Management
Self Service Portal
Social Media Integration
Surveys & Feedback
Virtual Assistant
Workflow Management