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Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
Description
Manage CPM Native Ads across more than 20 networks through a single platform. Our Native DSP Platform allows you to purchase, monitor, and enhance your performance advertising efforts seamlessly. Acquire traffic that leads to conversions from various ad exchanges while utilizing our integrated tracking system to keep an eye on your performance metrics. With the assistance of our experts, scaling your campaigns becomes a straightforward process. Tailored specifically for affiliate marketers and performance-oriented agencies, you can quickly generate reports across different groups. Dive deep into data analysis based on multiple selected dimensions to gain comprehensive insights into the traffic you're procuring, including site domains, widget IDs, application names, and the entire approval procedure. Establish your preferred optimization target for metrics such as iCTR, CPV, CPC, or CPA, and let our algorithm work towards achieving those goals efficiently. Leverage advanced technology that connects your ads with suitable sites to effectively reach your desired audience and boost your CTR. Experience swift campaign approval in under five hours to accelerate your ad deployment, while also receiving detailed information regarding the approval process. Additionally, gain access to exclusive marketplace deals to take advantage of high-quality, precisely targeted ad placements that enhance your overall advertising strategy. Ultimately, this comprehensive approach empowers you to maximize your ad performance across diverse platforms.
API Access
Has API
API Access
Has API
Integrations
ADxAD
Admixer
Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
MobFox
Outbrain
Integrations
ADxAD
Admixer
Commanders Act
DV Publisher Suite
FuseCommander
Illuma
MINT
Madyourself
MobFox
Outbrain
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Equativ
Founded
2001
Country
France
Website
www.equativ.com
Vendor Details
Company Name
Voluum DSP
Country
Poland
Website
voluumdsp.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
