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ease
features
design
support

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Description

Eppo streamlines the process of conducting effective and trustworthy experiments by automating the analysis, diagnostics, and investigations directly within your data warehouse. It provides a centralized dashboard where your entire team can monitor various aspects of each experiment, including the metrics affected, their current status, confidence intervals, and additional metadata. The platform allows you to analyze traffic splits, verify the setup, formulate hypotheses, and much more. Experiment data in Eppo is configured using SQL snippets, ensuring a consistent and reliable source of truth for all metrics involved. All necessary data calculations are performed within your warehouse, guaranteeing that no raw events exit your system. Additionally, setting up experiment assignments in Eppo is straightforward, utilizing SQL snippets that draw from your data warehouse. Regardless of whether you're utilizing LaunchDarkly or a custom-built solution, as long as the data resides in your warehouse, it can be leveraged by Eppo. Furthermore, Eppo produces clear and comprehensible reports, making it accessible for team members who may not have formal training in statistics to interpret and utilize effectively. This accessibility promotes collaboration and informed decision-making across diverse teams.

Description

Enhancing customer satisfaction and increasing return on investment are key objectives, and Oracle Maxymiser empowers both B2B and B2C marketers to craft optimized customer journeys on websites and mobile applications through techniques like testing, personalization, recommendations, and data insights. Identify effective strategies and high-converting elements effortlessly. The platform features a user-friendly visual editor that allows both non-technical and technical team members to collaborate seamlessly by toggling between visual editing and coding, making it straightforward to conduct A/B tests or intricate multipage funnel tests. By integrating audience data from various marketing platforms or external business sources with Oracle Maxymiser’s session data, marketers can gain a comprehensive understanding of the customer experience. Initiate A/B and multivariate testing while segmenting traffic to evaluate an array of variants as customers navigate through the sales funnel. Additionally, Oracle Infinity-powered Heatmaps unveil new testing possibilities and offer deeper insights into the digital customer experience, enriching the overall strategy for marketers looking to optimize performance. With these tools, businesses can ensure they stay ahead of the competition.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Amazon Redshift
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Google Cloud BigQuery
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform
Snowflake

Integrations

Adobe Analytics
Amazon Redshift
Contentsquare
Decibel
Demandbase
Flows
Google Analytics
Google Cloud BigQuery
Heap
IBM Cognos Analytics
Oracle Infinity
Oracle Marketing
Skypoint AI Platform
Snowflake

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Datadog

Founded

2010

Country

United States

Website

www.geteppo.com

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/marketingcloud/products/testing-and-optimization/

Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Test Management

Automation Integration
Collaboration Tools
Pass/Fail Results Tabulation
Reporting / Analytics
Requirements Management
Test Scheduling
Test Tracking
Time/Budget Tracking

Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Heatmap

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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