Compare Ehdaash (إحدعش) vs. Passendo

Ehdaash serves as an online platform for newsletter and email marketing tailored specifically for Arabic-speaking authors, creators, publishers, and small enterprises. It features a right-to-left editor that facilitates the creation and scheduling of newsletters, subscriber forms, and landing pages, along with automated email journeys, and a hosted blog and subscription page that allows the use of a custom domain. Users can easily manage their audience lists, launch campaigns from their own domain, and seamlessly transfer subscriber and publication data from other services like beehiiv, Substack, Kit, and Mailchimp in just one evening. The platform’s interface and publishing workflow are meticulously crafted for Arabic content, ensuring that scheduling is synchronized with Riyadh time. Ehdaash provides a complimentary tier accommodating up to 500 subscribers, as well as paid options that follow subscriber-based pricing. Additionally, it supports local payment methods such as mada and Apple Pay, making it accessible for users in the region. This combination of features makes Ehdaash a convenient choice for anyone looking to enhance their email marketing efforts in Arabic.

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.