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Description
We offer entirely in-house developed advertising technology solutions tailored to address the primary challenges faced by publishers and advertisers globally. Our cutting-edge offerings prioritize privacy and seek to enhance publisher earnings while boosting the return on investment for advertisers. With a unique design tool and a dedicated team of skilled designers and creative thinkers, we produce captivating creatives that stand out in the ad tech landscape. Experience unparalleled creativity that you won't find elsewhere in the industry, combined with optimal ad placements in the leading media outlets worldwide. Our approach is centered around privacy, aiming to empower high-quality media to grow their revenue streams effectively. By utilizing prime placements in the most reputable media, we connect with your target audience on a large scale, helping to elevate your brand to new heights. Additionally, our EXTE Hubs consist of specialized suites of solutions, all developed in-house, created to meet specific requirements within the ad tech field. Utilizing our state-of-the-art machine learning technology, we can accurately identify target audiences and provide personalized messaging that deeply resonates with users, ensuring that your advertising efforts are both effective and engaging. In today's rapidly evolving digital landscape, our commitment to innovation and privacy stands as a cornerstone of our mission.
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
API Access
Has API
API Access
Has API
Integrations
Databricks
Eyeota
Proximic by Comscore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
EXTE
Country
Spain
Website
exte.com
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Product Features
Product Features
Audience Intelligence
AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Tag Management
Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control
