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Description
Duel has created an innovative approach and technology that empowers purpose-driven brands to foster organic growth through advocacy and word of mouth. With a dedication to partnering with brands that prioritize societal and environmental well-being over mere profit, Duel seeks to clarify the complexities of word-of-mouth marketing while diminishing dependency on digital ads and other fleeting marketing strategies to cultivate movements and achieve sustainable growth. The cornerstone of Duel's offerings is its Brand Advocacy Platform, specifically designed to enhance organic growth and customer retention for brands that evoke strong passion among their audiences. This platform allows brands to effectively manage relationships with a multitude of advocates through tailored Advocacy Programs aimed at engagement, retention, and generating word-of-mouth sales. By integrating a variety of advocacy tools—such as brand challenges, user-generated content, referrals, loyalty programs, affiliate marketing, and surveys—within a single platform, brands can create vibrant customer membership communities and exclusive VIP programs featuring tiered statuses, targeted groups, and segmentation strategies. Furthermore, this comprehensive approach not only amplifies brand visibility but also fosters a sense of belonging among advocates, ultimately driving deeper connections and loyalty.
Description
Sprout Social’s Employee Advocacy platform is designed to expand brand reach by turning employees into powerful social media advocates who share pre-approved, on-brand content with their personal networks. This approach boosts organic social media reach significantly while saving organizations money on paid advertising by leveraging earned media value. Employees benefit from easy-to-use tools to discover, share, and engage with content on platforms like LinkedIn, X, Facebook, and Instagram, all while staying compliant with company messaging guidelines. The platform supports targeted communications through newsletters or workspace integrations like Microsoft Teams and Slack. Employers can monitor campaign success through comprehensive metrics that link advocacy activity to tangible business outcomes such as lead generation and event registrations. Gamification elements encourage employee participation and engagement. Sprout Social also offers customizable workflows and multi-language support to fit diverse organizational needs. It’s a strategic tool for companies aiming to strengthen brand awareness and drive sales through authentic employee voices.
API Access
Has API
Yes
API Access
Has API
No
Integrations
AuthPoint
No
Axis LMS
No
Behance
Yes
DNSWatch
No
Facebook
Yes
Instagram
Yes
Shift4Shop
Yes
Shopify
Yes
Snapchat
Yes
Sprout Social
No
Integrations
AuthPoint
Yes
Axis LMS
Yes
Behance
No
DNSWatch
Yes
Facebook
No
Instagram
No
Shift4Shop
No
Shopify
No
Snapchat
No
Sprout Social
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$89 per user per month
Billed annually
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Duel
Founded
2015
Country
United Kingdom
Website
www.duel.tech/
Vendor Details
Company Name
Sprout Social
Founded
2010
Country
United States
Website
sproutsocial.com/features/employee-advocacy/
Product Features
Affiliate
Affiliate Management
No
Affiliate Tracking
No
Banner Management
No
Commission Management
No
Contest Management
No
Coupon Management
No
Email / Newsletter Communication
No
Fraud Detection
No
Multi Level Marketing (MLM)
No
Multi-Language
No
Social Sharing
No
Contest
Awards Management
No
Blind Judging
No
Entrant Management
No
Entry Fee Processing
No
Entry Management
No
Forms Management
Yes
Fraud Detection
No
Judging Management
No
Scoring
No
Skills Contests (Photo, Essay, Design, etc)
No
Social Media Management
No
Social Promotions
No
Sweepstakes
No
Timeline Management
No
Voting Management
Yes
Customer Advocacy
Advocate Management
No
Campaign Management
No
Communication Management
No
Community Management
No
Gamification
No
Referral Tracking
No
Reporting/Analytics
No
Rewards Program
No
Social Engagement
No
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
No
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
No
Product Features
Employee Advocacy
Content Controls / Compliance
No
Content Library Creation
No
Mobile Access
No
Post Scheduling
No
Push / Email Notifications
No
Reporting / Analytics
No
Social Sharing Gamification
No
Tiered User Permissions
No
Employee Engagement
Benchmarking
Yes
Cultural Alignment
Yes
Employee Awards
Yes
Employee Guides
No
Employee Recognition
Yes
Feedback Management
No
Goal Management
Yes
Health & Wellness Programs
No
Performance Management
Yes
Pulse Surveys
Yes
Internal Communications
App Integration
No
Blogs
No
Chat/Messaging
No
Email Management
No
Employee Directory
No
Event Calendar
No
Newsletter Management
No
Photo Gallery
No
Social Sharing
No
Survey Management
No
Telephony
No
Video Chat
No
Voice Chat
No
Social Media Management
Automated Publishing
No
Brand Tracking
No
Content Management
No
Customer Engagement
No
Multi-Account Management
No
Multi-User Collaboration
No
Post Scheduling
No
Reporting/Analytics
No
Social Media Monitoring
No
Social Networking
Activity / News Feed
No
Advertising Management
No
Blogs
No
Data Security
No
Event Management
No
Group Management
No
Media Library
No
Privacy Options
No
Real-time Chat
No
Social Media Integration
No
Social Media Tagging
No
User Profiles
No
