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Description

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Description

Develop successful marketing strategies that are grounded in solid data rather than speculation. Maralytics offers a comprehensive, automated marketing platform that retrieves information directly from your POS, ensuring you receive accurate and timely metrics; alternatively, you can manually upload your own performance data. This capability empowers you to allocate your marketing budget more strategically across the most effective channels, enhance your outcomes, and invest in campaigns with proven success. You can analyze results from both traditional and digital marketing efforts, gaining insights that illustrate the complete ROI narrative for any marketing initiative. We collaborate with leading POS systems like Kounta by Lightspeed, Vend, Square, and Xero to ensure seamless integration without hassle, and we are continually expanding our partnerships. With just one click, you can create personalized, custom reports that cater to your specific needs. By utilizing various formats, you can uncover valuable insights tailored to your business's objectives, fostering informed decision-making for future initiatives. This approach not only maximizes efficiency but also paves the way for sustained growth and profitability.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

6sense
Adobe Marketo Engage
Axis LMS
Clearbit
Demandbase
Eloqua
Google Search Console
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Leadfeeder
Microsoft Dynamics 365
Outreach
Qualified
Salesforce
Segment
Triblio
X Ads (Twitter Ads)
Xero
ZoomInfo

Integrations

6sense
Adobe Marketo Engage
Axis LMS
Clearbit
Demandbase
Eloqua
Google Search Console
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Leadfeeder
Microsoft Dynamics 365
Outreach
Qualified
Salesforce
Segment
Triblio
X Ads (Twitter Ads)
Xero
ZoomInfo

Pricing Details

$999 per month
Free Trial
Free Version

Pricing Details

$55 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Dreamdata

Founded

2018

Country

Denmark

Website

dreamdata.io

Vendor Details

Company Name

Maralytics

Founded

2019

Country

Australia

Website

maralytics.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Alternatives

Alternatives

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