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Average Ratings 0 Ratings

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ease
features
design
support

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Description

A digital out-of-home advertising technology platform that prioritizes real-time transactions, Doohly empowers users to manage their signage through real-time bidding, oversight, reporting, and device management. Offering a comprehensive end-to-end programmatic ecosystem for digital out-of-home (DOOH), Doohly encompasses a content management system (CMS), a supply-side platform (SSP), and a data management platform (DMP), all seamlessly integrated to facilitate data-driven, automated, and quantifiable DOOH transactions. With this innovative approach, advertisers can optimize their campaigns and achieve better results in a dynamic advertising landscape.

Description

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Spotai

Integrations

Spotai

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Doohly

Country

Australia

Website

dooh.ly/

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Product Features

Digital Signage

Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor

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