Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
A digital out-of-home advertising technology platform that prioritizes real-time transactions, Doohly empowers users to manage their signage through real-time bidding, oversight, reporting, and device management. Offering a comprehensive end-to-end programmatic ecosystem for digital out-of-home (DOOH), Doohly encompasses a content management system (CMS), a supply-side platform (SSP), and a data management platform (DMP), all seamlessly integrated to facilitate data-driven, automated, and quantifiable DOOH transactions. With this innovative approach, advertisers can optimize their campaigns and achieve better results in a dynamic advertising landscape.
Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
API Access
Has API
API Access
Has API
Integrations
Spotai
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Doohly
Country
Australia
Website
dooh.ly/
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Product Features
Digital Signage
Automatic Player Updates
Content Scheduling
Media Library
Multi-Screen Support
Remote Deployment
Remote Display Management
Visual Editor