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Description

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Description

We empower exceptional Go-to-Market teams™ to revolutionize the way your organization drives revenue. Terminus is designed specifically for sales and marketing teams that prioritize revenue generation over mere lead acquisition. At the heart of Terminus lies our Data Studio, which enables you to easily identify and rank the most suitable targets using firmographic, intent, engagement, psychographic, and relationship insights. With Terminus, you can craft tailored messages for the appropriate audiences, regardless of their location. Create synchronized experiences across various platforms, including display and social media advertising, chat, email, and web personalization. By effortlessly integrating all of your account data, Terminus ensures that your go-to-market teams remain in sync from the initial contact through to renewal and expansion. It automatically notifies sales teams of significant engagements, centralizes account details, and enhances pipeline forecasting, thereby speeding up the opportunity for growth. As a result, your organization can achieve a more streamlined and efficient approach to revenue generation.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Reachdesk Yes 
Adobe Marketo Engage No 
Bombora No 
Contentsquare Yes 
Convert Experiences Yes 
Docket Yes 
Dreamdata.io Yes 
G2 Buyer Intent No 
Gatheround Yes 
Hushly Yes 
InboxCRM by AppEQ Yes 
IntentData.io No 
LinkedIn No 
LinkedIn Sales Navigator Yes 
Microsoft Dynamics 365 No 
Optimizely One Yes 
Oracle Maxymiser Yes 
ZoomInfo GTM Studio Yes 

Integrations

Reachdesk Yes 
Adobe Marketo Engage Yes 
Bombora Yes 
Contentsquare No 
Convert Experiences No 
Docket No 
Dreamdata.io No 
G2 Buyer Intent Yes 
Gatheround No 
Hushly No 
InboxCRM by AppEQ No 
IntentData.io Yes 
LinkedIn Yes 
LinkedIn Sales Navigator No 
Microsoft Dynamics 365 Yes 
Optimizely One No 
Oracle Maxymiser No 
ZoomInfo GTM Studio No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Demandbase

Founded

2006

Country

United States

Website

demandbase.com

Vendor Details

Company Name

Terminus Software

Founded

2014

Country

United States

Website

terminus.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking Yes 
Prospecting Tools No 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing Yes 
Customer Journey Mapping Yes 
Customer Profiles No 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Email Signature

Auto Update Yes 
Campaign Specific Signature Yes 
Content Creation Yes 
Image Management Yes 
Legal Disclaimer Yes 
Signature Management Yes 
Social Media Yes 
Templates Yes 

Live Chat

Canned Responses No 
Customizable Branding No 
Geo Targeting No 
Offline Form No 
Proactive Chat No 
Screen Sharing No 
Third Party Integration No 
Transfers / Routing No 
Website Visitor Tracking No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping No 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles No 
Experience Management Yes 
Recommendation Engine No 
Website Personalization Yes 

Sales Intelligence

CRM Integration Yes 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

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