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Description
DanAds is the leading SaaS platform for self-serve and automated ad management, purpose-built for publishers seeking to modernize their operations and maximize revenue. It empowers media owners to sell directly to advertisers—eliminating middlemen and recovering the 10–50% of ad spend often lost to external ad tech fees. Through automation, the platform simplifies campaign setup, creative management, and reporting, reducing operational workloads by up to 90%. Publishers can manage everything—sales, inventory, billing, and analytics—from one centralized dashboard, ensuring full transparency and control. The solution’s modular design includes specialized suites for both publishers and advertisers, supporting personalized workflows and advanced access controls. DanAds also offers end-to-end integrations with ad servers, CRM systems, and data providers, making it easy to scale globally. With support for multi-language, multi-currency, and compliance-ready infrastructure, it serves clients in all major markets. Backed by AI-driven optimization, DanAds helps media businesses grow faster while giving advertisers frictionless access to premium inventory.
Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
DanAds
Founded
2013
Country
United States
Website
danads.com
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign