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features
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support

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Description

D&B Lattice, previously known as Lattice Engines, emphasizes that Account-Based Marketing (ABM) programs necessitate the ability to gather and organize comprehensive data, effectively categorizing it by account, buying center, and contact hierarchies. This capability empowers teams to design focused campaigns that resonate with both prospects and existing customers in a significant manner. Marketers increasingly rely on AI to forecast potential buyers, the products they might purchase, and the timing of those purchases. This approach extends beyond merely scoring accounts; it also involves recognizing the formation of buying committees, evaluating the stage of the purchasing process, and providing the most suitable offers. Campaigns tailored to individual preferences experience engagement rates that are double and closing rates that are triple those of standard campaigns. Leveraging AI-driven insights enables the creation of targeted messaging for each persona level within key accounts, facilitating activation across multiple channels. It is essential for the success of any ABM initiative that customer information is protected and managed responsibly, requiring a thorough review of the policies of all technological solutions to ensure compliance with GDPR and other relevant regulations. Moreover, maintaining rigorous data security practices fosters trust among clients and enhances the overall effectiveness of marketing efforts.

Description

At Socialdatabase, we have transformed the way targeting is approached on Twitter. Our profound insight into real-time human interactions and behaviors is derived from utilizing authentic Twitter data. If you're looking to advertise effectively on Twitter, our offerings provide a foolproof path to achieving your goals. Ultimately, the most valuable audiences are those who are eager to engage with your message. We facilitate connections between agencies, advertisers, and our partners at Twitter, ensuring they reach the pertinent audiences they desire. Furthermore, we deliver tailored messaging to Twitter users who are open and ready to connect. With our precise targeting capabilities, you can pinpoint any demographic within various industries based on multiple characteristics that native targeting cannot achieve. Enhance your campaign strategy through Twitter’s ABM solution, targeting key decision-makers and influential figures at the companies you wish to reach, on the platform where their engagement is at its peak. Additionally, gain comprehensive insights into your market research, advertising campaigns, and overall marketing strategies, backed by a current understanding of audience behaviors. This level of insight empowers you to make informed decisions and fine-tune your outreach efforts for maximum impact.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage
Eloqua
Rippling
Salesforce
X (Twitter)
X Ads (Twitter Ads)

Integrations

Adobe Marketo Engage
Eloqua
Rippling
Salesforce
X (Twitter)
X Ads (Twitter Ads)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.lattice-engines.com

Vendor Details

Company Name

Socialdatabase

Country

Netherlands

Website

www.socialdatabase.com

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Alternatives

Alternatives

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