Compare Crealytics vs. GoWit

At Crealytics, we don't just challenge the status quo as a mere saying; we embody it as a fundamental aspect of our corporate ethos. Our mission is to empower brands and retailers to effectively utilize their customer data, enabling them to excel in their paid media performance and cultivate a larger base of loyal customers. By providing performance advertising and marketplace solutions, we partner with more than 60 eCommerce brands, such as ASOS, Urban Outfitters, and Foot Locker. Our focus is on enhancing performance through refined measurement and data activation strategies, as well as optimizing biddable media to enhance customer lifetime value while mastering incrementality testing and improving marketplace offerings. We aim to strengthen brand relationships with innovative sponsored product ads, develop custom private marketplaces, and seamlessly integrate search, PLA, and display programs, all while leveraging dedicated sales support. Our approach allows us to accurately assess customer values through meticulous calculations, ensuring that we measure the precise value of each customer interaction and subsequently evaluate their contribution after returns. Ultimately, we encompass a predicted lifetime value into their order margin, creating a holistic understanding of customer impact on the business. This comprehensive evaluation ensures that our clients not only understand their current standing but are also poised for future growth.

GoWit provides a comprehensive omnichannel advertising platform tailored for multi-brand retailers, marketplaces, and grocery stores, aiming to boost monetization and broaden customer outreach across various channels. Achieve significant revenue growth with a cohesive retail media solution that combines vital self-service options along with white-label capabilities. Engage consumers at various points in their shopping experience through onsite native advertisements, off-site programmatic options, and in-store promotional formats. Increase brand visibility with sponsored brands, enhance consumer consideration through sponsored displays, and drive sales with sponsored product ads. Seamlessly integrate all marketing channels into a unified omnichannel retail media platform. Utilizing advanced AI auction algorithms, GoWit optimizes the value derived from your advertising space. Display ads to the most pertinent and valuable audiences, thereby elevating both the shopping experience for consumers and the effectiveness of advertisers’ campaigns. Additionally, leverage your first-party data to gain crucial insights into customer behaviors and preferences while ensuring complete privacy. This strategic approach not only benefits advertisers but also fosters stronger customer relationships.