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Description
For many channel marketers, the ongoing challenge lies in discovering innovative methods to capture their partners' focus and enhance their sales performance. This often leads to the development of various marketing and training materials, which are subsequently uploaded to partner-centric websites and portals. While tracking metrics like "asset downloads" may seem like a measure of success, it fails to provide insight into whether partners are effectively utilizing the supplied content in their markets or generating leads from it. This conventional strategy of partner marketing, which has persisted for over ten years, still heavily depends on the distribution of static assets across web portals and content libraries, often resulting in partners spending excessive time navigating these resources only to abandon them. The "campaign in a box" concept has not rectified this issue, as partners frequently lack the time and resources to actively search for, customize, and implement new materials. Consequently, they often find themselves trapped in a metaphorical box or lost within the portal, leading to your carefully crafted marketing assets and training tools going to waste. The disconnect between content creation and partner engagement ultimately undermines the effectiveness of these resources.
Description
A beautiful, mobile-responsive portal for partners that allows them to navigate through your channel programs, quickly find the content, campaigns, and programs they are eligible for. A complete set of do-it-yourself tools allows you to manage content, campaigns, and applications across different user groups, types, languages, regions, and territories. Use these user-friendly tools to create mobile-responsive content. Dynamically update, manage, and distribute content to your partners. Track and promote your channel programs. Create "Market-To" campaigns that are partner-facing. These can be used to reach new potential partners for recruitment efforts, or existing partners to inform them about new programs, events, or other portal offerings. To communicate with existing or new partners, use all campaign tactics (emails, events, microsites etc ).
API Access
Has API
API Access
Has API
Integrations
HubSpot CRM
HubSpot Customer Platform
Microsoft 365
Microsoft Dynamics 365
Salesforce
Sugar Connect
ZoomInfo
Integrations
HubSpot CRM
HubSpot Customer Platform
Microsoft 365
Microsoft Dynamics 365
Salesforce
Sugar Connect
ZoomInfo
Pricing Details
$500.00/month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ContentMX
Founded
2008
Country
United States
Website
www.contentmx.com
Vendor Details
Company Name
ZINFI
Founded
2007
Country
United States
Website
www.zinfi.com
Product Features
Content Marketing
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Product Features
Channel Marketing
Campaign Management
Channel Analytics
Content Management & Sharing
Incentive Management
Inventory Control
Lead Management
Multiple Channel Configurations
Order Management
Partner Management
Pipeline Management
Social Promotion
Partner Relationship Management (PRM)
Asset Management
Business Plans
Channel Marketing Automation
Collaboration Tools
Compliance Management
Deal Management
Deal Registration
Lead Generation
Lead Sharing
Partner Onboarding
Partner Portal
Performance Metrics
Rewards Programs
Workflow Management