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Description
Utilize the robust consumer data offered by Experian marketing services to deepen your understanding of your clientele, foster new business opportunities, and facilitate meaningful interactions across various platforms. With ConsumerView, your business can elevate its performance by accessing a vast array of data attributes. This includes vital consumer demographics such as age, gender, marital status, the presence of children, and income levels. Moreover, life event triggers like becoming a new parent, moving into a new home, or relocating can provide critical insights. Automotive data reveals not only the types of vehicles consumers own but also their propensity to make future vehicle purchases. Additionally, highly predictive financial segments derived from Experian's comprehensive national consumer credit file provide area-level aggregated credit statistics. Furthermore, purchase data can shed light on previous buying behavior while forecasting future purchases across a multitude of product categories, alongside insights into consumer decision-making styles and their preferred channels of marketing communication. By leveraging these insights, businesses can tailor their strategies for optimal engagement and success.
Description
This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$40 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Experian
Founded
1980
Country
United States
Website
www.experian.com/marketing/consumer-view
Vendor Details
Company Name
Terragon
Founded
2009
Country
Nigeria
Website
terragongroup.com/terragonprime/
Product Features
B2B Data
B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data