Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Begin evaluating the strengths and weaknesses of your marketing communications effectiveness by benchmarking against your competitors. This crucial step lays the foundation for any effective marketing communication strategy. Our innovative AI-driven technology can provide you with a comprehensive brand overview in just 72 hours. This overview serves as an excellent starting point for your marketing communications approach or can be used in client meetings to demonstrate your expertise in data analysis. With the collaboration of marketing scholars and a wealth of over a century of combined experience, we have established essential metrics to accurately assess marketing effectiveness. By monitoring your brand's performance over time, you enhance the clarity of your marketing ROI, which serves as a roadmap for making more informed strategic choices by revealing when your brand is thriving, identifying what contributes to its success, and pinpointing areas for improvement. You can compare your brand's performance against as many as four competitors, providing a broader perspective on your market position. This comprehensive analysis will empower you to make strategic adjustments that can significantly elevate your marketing efforts.
Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
API Access
Has API
No
API Access
Has API
No
Pricing Details
$79 per user per month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
My Telescope
Founded
2018
Country
Sweden
Website
www.mytelescope.io
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Product Features
Competitive Intelligence
Alerts/Notifications
No
Benchmarking
Yes
Competing Product Analysis
Yes
Keyword Tracking
No
Social Media Monitoring
No
Trend Analysis
Yes
Website Monitoring
No
Market Research
Benchmarking
Yes
Compensation Management
No
Data Management
Yes
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
Yes
Survey Management
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No