Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.
Description
PostBeyond provides a powerful yet user-friendly employee advocacy platform designed to help businesses scale their social media reach by mobilizing employees as brand advocates. The platform streamlines content sharing across personal social networks, making it effortless for employees to amplify relevant company stories and campaigns. With robust analytics and reporting features, PostBeyond delivers actionable insights on content performance to optimize advocacy strategies and demonstrate measurable ROI. It supports use cases across marketing, sales, human resources, and channel partnerships, ensuring all teams can contribute to a cohesive brand narrative. Companies like Gainsight, Randstad, and ConnectWise rely on PostBeyond to increase engagement and brand awareness authentically. The platform prioritizes ease of use for employees, reducing friction and increasing participation through intuitive design. By harnessing employee voices, PostBeyond helps brands cut through social media noise to reach broader audiences. Its comprehensive solution empowers organizations to transform social media into a business-driving channel.
API Access
Has API
API Access
Has API
Integrations
Adobe Marketo Engage
Bitly
Facebook
Facebook Messenger
HubSpot Marketing Hub
Instagram
LinkedIn
Mailchimp
Microsoft 365
Salesforce
Integrations
Adobe Marketo Engage
Bitly
Facebook
Facebook Messenger
HubSpot Marketing Hub
Instagram
LinkedIn
Mailchimp
Microsoft 365
Salesforce
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/commspoint-journey/
Vendor Details
Company Name
Influitive
Founded
2010
Country
Canada
Website
postbeyond.com
Product Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Product Features
Employee Advocacy
Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions
Social Networking
Activity / News Feed
Advertising Management
Blogs
Data Security
Event Management
Group Management
Media Library
Privacy Options
Real-time Chat
Social Media Integration
Social Media Tagging
User Profiles
Social Selling
Automated Publishing
Compliance Management
Content Discovery
Content Management
Employee Advocacy
Gamification
Lead Engagement
Performance Metrics
Pre-Approved Content Library
Single Sign On
Social Media Monitoring