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Description
Coachful is a CRM for coaching businesses, connecting the first enquiry with the work that follows. Forms, lead magnets, quizzes, booking pages and checkout funnels bring prospects into one place. Its customizable pipeline records source, stage, value and next steps, merges duplicate contacts, and launches email sequences or stage-based follow-ups.
A client profile combines intake answers, goals, habits, check-ins, program progress, session history, notes, files, signed agreements, invoices, payments and session credits. Engagement insights and Michelle’s AI briefings help coaches prepare for calls and recognize when someone needs support.
Coaches can schedule sessions, open video calls, send messages, assign programs or resources, update goals, send agreements and create invoices from the profile. Tags, segments and bulk actions organize the roster; client assignments and role-based permissions support teams. Changes carry through to the client’s branded portal and Coachful mobile app.
Description
Coaching Loft is a coaching management platform built for individual coaches, coaching firms, and enterprise HR and L&D teams. It brings client management, scheduling, assessments, structured coaching programs, invoicing and reporting into one system, and is available on web, iOS and Android.
Core capabilities:
Session scheduling with two-way calendar sync
Client self-booking
Client and coachee management dashboard
Session notes, goals and action tracking
500+ coaching questions library
Coaching agreements with e-signature
Coaching packages and programs
Assessments and 360-degree feedback
Invoicing and payments
Free coachee portal on every plan
Coach directory and public coach profiles
Reports, analytics and ROI reporting
White-labeling and custom branding
Single sign-on and unified login
Open API
Six AI features are live: an AI Support Agent, AI-Generated Reports, AI Coach Matching, Luma (an AI coach assistant), AI Notepad Summaries, and Predictive Analytics.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Google Calendar
Yes
Microsoft Outlook
Yes
Zapier
Yes
Zoom
Yes
Claude
Yes
Codex CLI
Yes
Fathom
Yes
Fireflies.ai
Yes
Google Ads
Yes
Mailchimp
No
Integrations
Google Calendar
Yes
Microsoft Outlook
Yes
Zapier
Yes
Zoom
Yes
Claude
No
Codex CLI
No
Fathom
No
Fireflies.ai
No
Google Ads
No
Mailchimp
Yes
Pricing Details
$49/month
Plans start at $29/month for limited customization and 5 clients, and go up to $99/month for unlimited clients and content automation, and $199/month for multiple coaches.
Free Trial
Yes
Free Version
No
Pricing Details
$12.00/year/user
Core - $25 per month (up to 10 clients)
Premium - $55 per month (up to 30 clients)
Master - $95 per month (unlimited clients)
Coaching Firms & Enterprise - from $95 per coach seat per month, with volume discounts available
Every plan includes free coachee portals at no per-client cost. Coaching firms and enterprise accounts also receive unlimited free coachee and administrator seats.
Annual subscriptions receive two months free. Free trials: 14 days for individual coaches, 30 days for coaching firms and enterprise accounts.
An entry-level Basic plan is available at $12 per year for 2 clients.
Premium - $55 per month (up to 30 clients)
Master - $95 per month (unlimited clients)
Coaching Firms & Enterprise - from $95 per coach seat per month, with volume discounts available
Every plan includes free coachee portals at no per-client cost. Coaching firms and enterprise accounts also receive unlimited free coachee and administrator seats.
Annual subscriptions receive two months free. Free trials: 14 days for individual coaches, 30 days for coaching firms and enterprise accounts.
An entry-level Basic plan is available at $12 per year for 2 clients.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Coachful
Founded
2026
Website
www.coachful.co
Vendor Details
Company Name
Coaching Loft
Founded
2018
Country
United Arab Emirates
Website
www.coachingloft.com
Product Features
Coaching
Appointment Scheduling
Yes
Billing & Invoicing
Yes
Business Coaching
Yes
Client Management
Yes
Goal Setting / Tracking
Yes
Life Coaching
Yes
Mentor/Coach Matching
Yes
Program Management
Yes
Progress Tracking
Yes
Sport Coaching
Yes
Product Features
Coaching
Coaching Loft is an innovative coaching management platform designed specifically for professional coaches, coaching organizations, and those administering coaching programs. It facilitates a comprehensive coaching experience with features such as a two-way calendar sync for scheduling, client self-booking options, detailed session notes, as well as goal and action tracking. Users can access a robust library containing over 500 coaching questions, undergo assessments, and receive 360-degree feedback. The software also includes customizable coaching agreements with e-signature capabilities, structured coaching packages, and streamlined invoicing along with payment tracking. Each subscription plan offers a complimentary coachee portal, enabling clients to monitor their goals, actions, and sessions, upload files, fill out assigned forms, and communicate with their coaches—all without incurring additional charges per client. Moreover, a built-in Coach Directory allows coaches to establish a public profile, making it easy for clients to search for coaches based on their specific specialties, experience, and availability, effectively aiding in client acquisition and management. The platform boasts six active AI functionalities, including AI-generated reports, intelligent coach matching, and Luma, a virtual AI coaching assistant. For firms and enterprise accounts, additional features are available to enhance the coaching experience.
Appointment Scheduling
Yes
Billing & Invoicing
Yes
Business Coaching
Yes
Client Management
Yes
Goal Setting / Tracking
Yes
Life Coaching
Yes
Mentor/Coach Matching
Yes
Program Management
Yes
Progress Tracking
Yes
Sport Coaching
No
Mentoring
Coaching Loft offers comprehensive mentoring programs that are managed from start to finish. Administrators can pair mentors with participants either through manual assignment or by utilizing AI technology that considers various factors such as goals, expertise, availability, and personal style. Engagement throughout the entire program can be monitored through a single dashboard. Each mentoring pair benefits from a dedicated workspace that includes session notes, targeted goals, action tracking, shared documents, required forms, and an extensive library of over 500 questions that mentors can distribute individually or in curated sets. Mentoring programs can be designed as organized packages complete with specific milestones and timelines, which can be directly allocated to participants. All participants access a complimentary portal at no additional cost per seat, while companies and enterprise accounts enjoy unlimited free access for both participants and administrators. Comprehensive assessments and 360-degree feedback mechanisms gather insights from peers, supervisors, and direct reports, while reports provide detailed information on activity, engagement levels, and program outcomes.
Action Item Tracking
Yes
Appointment Scheduling
Yes
Billing & Invoicing
Yes
Client Management
Yes
Course Management
No
Goal Management
Yes
Mentor Matching
Yes
Program Management
Yes
Progress Tracking
Yes
Sales Coaching
Coaching Loft offers a systematic approach for sales leaders to mentor their teams, moving away from informal one-on-one interactions. Managers can set up regular coaching sessions with synchronized calendars, document meeting notes, establish objectives, and monitor progress between meetings, ensuring that coaching responsibilities are clearly outlined and addressed. The platform features a comprehensive library of over 500 coaching questions that promote uniform discussions throughout the team. Additionally, coaching packages allow organizations to create a standardized coaching framework with defined milestones, preventing each manager from having to create their own methods. The system includes assessments and 360-degree feedback mechanisms that collect input from colleagues, supervisors, and subordinates. Administrators have the ability to manage all coaches and coachees within the organization, with access to reports on activity, engagement, and results. The platform also offers white-labeling options, single sign-on capabilities, and unlimited free accounts for administrators.
Assessments
Yes
Audio / Video Conferencing
No
Built-In Course Authoring
No
Call Recording
No
Gamification
No
Goal Setting / Tracking
Yes
Learning Plans
Yes
Onboarding
Yes
Performance Metrics
Yes
