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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

ClearTrust functions as a platform dedicated to ensuring the quality of digital advertising traffic and detecting ad fraud for a variety of stakeholders like advertisers, agencies, publishers, ad networks, and teams within the ad-tech sector. Utilizing its Traffic Quality Index (TQI), the platform assesses sessions using over 150 distinct filters that analyze factors including IP addresses, user agents, behaviors, device types, and network characteristics. This scoring system, along with detailed reports, enables teams to pinpoint bots, questionable clicks, invalid impressions, and other forms of potentially low-quality activities across different campaigns and traffic sources. Users have the ability to customize their scoring parameters and filters, delve into anomalies, and leverage insights to make informed decisions regarding traffic and budget allocations. Additionally, ClearTrust facilitates both pre-bid and post-bid checks and provides multiple implementation options such as API, JavaScript, and tracking-link methods. It is specifically crafted to safeguard paid media and inventory across a variety of environments, including web, in-app, video, and connected-TV platforms, ensuring that all aspects of digital advertising are thoroughly protected from fraud and inefficiencies. This comprehensive approach allows users to maintain the integrity of their advertising investments while optimizing overall performance.

Description

For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

DV Publisher Suite No 
Innovid No 
MSIGHTS No 
Onehouse No 
Placements.io No 
Smoot AI No 
Supermetrics No 
TrueTargeting No 

Integrations

DV Publisher Suite Yes 
Innovid Yes 
MSIGHTS Yes 
Onehouse Yes 
Placements.io Yes 
Smoot AI Yes 
Supermetrics Yes 
TrueTargeting Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

ClearTrust

Founded

2020

Country

India

Website

www.cleartrust.cc

Vendor Details

Company Name

DoubleVerify

Founded

2008

Country

United States

Website

doubleverify.com/capabilities-measurement-analytics/

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

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SILA Reviews

SILA

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