Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
ClearTrust functions as a platform dedicated to ensuring the quality of digital advertising traffic and detecting ad fraud for a variety of stakeholders like advertisers, agencies, publishers, ad networks, and teams within the ad-tech sector. Utilizing its Traffic Quality Index (TQI), the platform assesses sessions using over 150 distinct filters that analyze factors including IP addresses, user agents, behaviors, device types, and network characteristics. This scoring system, along with detailed reports, enables teams to pinpoint bots, questionable clicks, invalid impressions, and other forms of potentially low-quality activities across different campaigns and traffic sources. Users have the ability to customize their scoring parameters and filters, delve into anomalies, and leverage insights to make informed decisions regarding traffic and budget allocations. Additionally, ClearTrust facilitates both pre-bid and post-bid checks and provides multiple implementation options such as API, JavaScript, and tracking-link methods. It is specifically crafted to safeguard paid media and inventory across a variety of environments, including web, in-app, video, and connected-TV platforms, ensuring that all aspects of digital advertising are thoroughly protected from fraud and inefficiencies. This comprehensive approach allows users to maintain the integrity of their advertising investments while optimizing overall performance.
Description
For media quality and performance data to be truly useful, it needs to be timely, clear, and capable of driving actionable insights. Media planners and traders require the ability to rapidly evaluate campaign effectiveness, resolve any emerging issues, and refine their advertising strategies. DV's advanced dashboard and reporting system enable this capability by delivering insights and controls that lead to improved results. The DV Pinnacle® platform serves as our comprehensive service and analytics hub. By utilizing DV Pinnacle®, advertisers can seamlessly access quality and performance metrics across various devices and buying platforms, including social media, which assists in transforming insights into practical actions. Additionally, DV offers its unique Authentic Ad™ metric, providing clarity on which advertisements were viewed by real individuals in a secure brand environment and within the specified geographical area, thereby establishing a clear standard of quality across all campaigns. Setting up your profile on DV Pinnacle® is a straightforward and user-friendly process. The intuitive dashboards present a clear overview of essential quality and performance indicators, while detailed reporting supports continuous assessment and enhancement of advertising efforts. This combination of features ensures that advertisers can consistently achieve their campaign objectives with confidence.
API Access
Has API
Yes
API Access
Has API
No
Integrations
DV Publisher Suite
No
Innovid
No
MSIGHTS
No
Onehouse
No
Placements.io
No
Smoot AI
No
Supermetrics
No
TrueTargeting
No
Integrations
DV Publisher Suite
Yes
Innovid
Yes
MSIGHTS
Yes
Onehouse
Yes
Placements.io
Yes
Smoot AI
Yes
Supermetrics
Yes
TrueTargeting
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
ClearTrust
Founded
2020
Country
India
Website
www.cleartrust.cc
Vendor Details
Company Name
DoubleVerify
Founded
2008
Country
United States
Website
doubleverify.com/capabilities-measurement-analytics/
Product Features
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No