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Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

Description

Trafera.io equips acquisition and revenue teams with the intelligence needed to turn anonymous site traffic into actionable prospect data. Its advanced de-anonymization engine identifies both the company and the specific people engaging with your content, providing unmatched visibility into true buying intent. Using AI enrichment and behavioral pattern analysis, Trafera.io uncovers ideal contacts, predicts interest levels, and supplies verified decision-maker information automatically. A deep integration layer syncs leads instantly into your CRM, routing them to the right rep while keeping all systems aligned. Marketing teams can launch hyper-targeted ad audiences, retarget known visitors, and prioritize segments with the highest probability to convert. Meanwhile, sales teams receive warm leads enriched with context, ready for outreach the moment intent appears. The platform eliminates wasteful ad spend, amplifies pipeline creation, and drives MQL volume without increasing budget. With Trafera.io, GTM organizations operate with precision instead of guesswork, transforming scattered signals into predictable revenue.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Airtable Yes 
Adbeat Yes 
Bright Data Yes 
Buska Yes 
Enrichley Yes 
Gmail No 
Google Scholar Yes 
Lima Data Yes 
Linear Yes 
Lusha Yes 
OpenAI Yes 
OutFlo AI Yes 
Outreach Yes 
Owler Yes 
Shopify Yes 
Tadata Yes 
Trajectory Yes 
Typeform Yes 
Za-zu Yes 
influencers.club Yes 

Integrations

Airtable Yes 
Adbeat No 
Bright Data No 
Buska No 
Enrichley No 
Gmail Yes 
Google Scholar No 
Lima Data No 
Linear No 
Lusha No 
OpenAI No 
OutFlo AI No 
Outreach No 
Owler No 
Shopify No 
Tadata No 
Trajectory No 
Typeform No 
Za-zu No 
influencers.club No 

Pricing Details

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial Yes 
Free Version Yes 

Pricing Details

$9
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Clay

Founded

2017

Country

United States

Website

www.clay.com

Vendor Details

Company Name

Trafera.io

Founded

2025

Country

United States

Website

trafera.io

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data Yes 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Product Features

B2B Data

B2B Contact Data No 
B2B Intent Data No 
B2B Leads Data No 
B2B Marketing Data No 
Business Ownership Data No 
Company Data No 
Employee Data No 
Firmographic Data No 
Job Posting Data No 
Salary Data No 
Technographic Data No 

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