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features
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support

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Write a Review

Description

Clay is a go-to-market automation platform that combines business data enrichment, artificial intelligence, and workflow orchestration for sales and marketing teams. The software provides access to more than 200 data providers and enrichment tools for retrieving professional contact details, firmographic information, technographic data, and buying signals. Its waterfall enrichment functionality searches multiple providers sequentially to identify missing information and improve data coverage. Claygent uses AI-powered web research to investigate companies, identify relevant business information, and generate insights for prospecting and account qualification. The platform supports lead sourcing, account segmentation, territory planning, inbound lead routing, and automated outbound sales workflows. Users can create custom enrichment processes, apply lead scoring rules, and monitor signals such as job changes, hiring activity, and company developments. Clay integrates with CRM platforms such as Salesforce and HubSpot to synchronize enriched records and automate customer database maintenance. Its workflow tools support conditional logic, scheduled execution, webhooks, and AI agents for coordinating multistep GTM processes. Clay also provides tools for building advertising audiences, personalizing outreach, and connecting sales activities with external applications and data sources.

Description

GoodFit is a sophisticated data platform aimed at enhancing go-to-market strategies by equipping commercial teams with essential tools and data required to accurately identify, prioritize, and engage their target customers. The platform allows organizations to analyze markets and accounts, augment these accounts with personalized data points, and subsequently evaluate or rank accounts based on their purchasing potential, effectively showcasing "high-potential" prospects. By integrating exclusive market data, first-party performance metrics, and customizable tools, GoodFit empowers teams to conduct both human-led and automated go-to-market initiatives, ranging from pinpointing target accounts to executing outreach campaigns and minimizing customer acquisition costs through insights derived from data. Furthermore, it offers a cohesive perspective that enables revenue and marketing teams to comprehend their addressable market, prioritize their outreach efforts, and create highly relevant messaging on a large scale. This comprehensive approach not only enhances efficiency but also drives better engagement with potential customers.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM Yes 
Outreach Yes 
Salesforce Yes 
Salesloft Yes 
Slack Yes 
Snowflake Yes 
ZoomInfo Yes 
Bright Data Yes 
Buska Yes 
DeBounce Yes 
GTM OS Yes 
HG Insights Yes 
Hunter Yes 
Icypeas Yes 
Intentsify Yes 
Linear Yes 
Mapbox Yes 
Reddit Yes 
Scrape Magic Yes 
ZenRows Yes 

Integrations

HubSpot CRM Yes 
Outreach Yes 
Salesforce Yes 
Salesloft Yes 
Slack Yes 
Snowflake Yes 
ZoomInfo Yes 
Bright Data No 
Buska No 
DeBounce No 
GTM OS No 
HG Insights No 
Hunter No 
Icypeas No 
Intentsify No 
Linear No 
Mapbox No 
Reddit No 
Scrape Magic No 
ZenRows No 

Pricing Details

$185/month
Access 150+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!.
Free Trial Yes 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Clay

Founded

2017

Country

United States

Website

www.clay.com

Vendor Details

Company Name

GoodFit

Founded

2020

Country

United Kingdom

Website

www.goodfit.io

Product Features

B2B Data

B2B Contact Data Yes 
B2B Intent Data Yes 
B2B Leads Data Yes 
B2B Marketing Data Yes 
Business Ownership Data Yes 
Company Data Yes 
Employee Data Yes 
Firmographic Data Yes 
Job Posting Data Yes 
Salary Data Yes 
Technographic Data Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Product Features

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

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