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features
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support

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Description

At the core of Basis lies our renowned omni-channel demand-side platform (DSP), designed for exceptional speed and efficiency, ensuring your programmatic campaigns succeed. By utilizing Basis' advanced artificial intelligence engine, you can achieve superior results for your campaigns. Opt for either algorithmic or machine learning optimization, which continuously assesses data from over 30 different campaign metrics to align with your specific objectives. This enables you to make informed, optimized decisions that enhance overall performance. With Basis' robust performance automation, you can scale your efforts effectively. Engage users in real-time through advanced geo-fencing features that let you pinpoint specific locations on a map, upload street addresses, or target various places by category. Build audiences based on users who have visited a particular location, address, or category. Additionally, Centro capitalizes on over 15 years of strong publisher partnerships to offer you an unparalleled library of more than 2,000 active private marketplace deals across a wide range of leading websites, ensuring you have access to exceptional advertising opportunities. This extensive network allows for greater flexibility and creativity in campaign execution, ultimately driving more impactful results.

Description

DeepIntent stands out as a leading healthcare advertising solution, empowering marketers to strategically plan, execute, and assess campaigns directed at both patients and healthcare providers across multiple channels. Our specialized platform enhances pharmaceutical outcomes by leveraging real-world health data for more informed planning, enabling users to anticipate the reach of healthcare professionals and patients by channel and data source prior to campaign launches. By facilitating integrated outreach efforts to both HCPs and patients, we provide critical insights into the synergistic effects of these campaigns. Additionally, our system continuously optimizes initiatives in real time, aiming to enhance script lift and audience quality across various platforms. DeepIntent Outcomes represents a unique measurement tool designed with transparency in mind, featuring the industry's quickest clinical data refresh rate. With a foundation built by experts in healthcare data and marketing, DeepIntent has established a distinguished history of innovation and maintains an impressive client retention rate exceeding 98%. Furthermore, our commitment to delivering superior results continues to set us apart in the competitive landscape of healthcare advertising.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
AgencyAnalytics Yes 
DV Publisher Suite Yes 
EPICA Yes 
Media.net No 
Spaceback Yes 
Tapad Yes 
Zuar Runner Yes 

Integrations

Acxiom InfoBase No 
Acxiom Real Identity No 
AgencyAnalytics No 
DV Publisher Suite No 
EPICA No 
Media.net Yes 
Spaceback No 
Tapad No 
Zuar Runner No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Centro

Founded

2001

Country

United States

Website

www.centro.net/solutions/basis/dsp/

Vendor Details

Company Name

DeepIntent

Founded

2015

Country

United States

Website

www.deepintent.com

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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