Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
By collaborating with leading financial institutions, we acquire a comprehensive understanding of consumer spending habits, which encompasses their purchases from rival brands. This insightful purchase data serves as the cornerstone of our operations. We devise effective strategies aimed at capturing market share from both prospective and established clientele. Engage with our secure, fraud-resistant platform through advertisements that genuinely provide value to consumers. Accurately assess the authentic, incremental sales effects of our marketing efforts in both physical and digital spaces. We complete the feedback loop with actual transactional data, meticulously tracking campaign outcomes and reporting sales both online and in-store with precision. This level of detail allows us to optimize our strategies continually and ensure maximum return on investment for our clients.
Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Adobe Analytics
No
Amazon Fresh
Yes
Awin
No
Connexity
No
Daisycon
No
Google Ad Manager
No
Google Ads
No
Google Analytics
No
Google Data Studio
No
Instacart
Yes
Integrations
Adobe Analytics
Yes
Amazon Fresh
No
Awin
Yes
Connexity
Yes
Daisycon
Yes
Google Ad Manager
Yes
Google Ads
Yes
Google Analytics
Yes
Google Data Studio
Yes
Instacart
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
1500€/month
Basic
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Cardlytics
Founded
2008
Country
United States
Website
www.cardlytics.com
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
Yes
Multi-Campaign
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes