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features
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support

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Description

Unlock actionable insights through AI-driven customer analytics and business intelligence. Today's consumers have come to expect brands to recognize their individual preferences and needs. Capillary Insights+ provides you with an in-depth understanding and essential insights into consumer behavior and likes. Given the multitude of interaction channels available, tracking consumer engagement with your brand can be challenging. Collect data from every point of contact to achieve a holistic 360° view of your customers via a Consumer Data Platform. This process enables you to gather information across various channels, clean and deduplicate consumer records, and enhance these records based on every interaction. By obtaining a comprehensive overview of each customer, including their transactional and behavioral activities across all channels, you can improve conversion rates with tailored messaging and experiences. Leverage demographic and behavioral segmentation from CDP data to create personalized interactions that resonate with each consumer. Ultimately, understanding your customers on a deeper level can significantly enhance brand loyalty and satisfaction.

Description

Many establishments invest in advertising on a monthly basis, often without understanding which channels yield positive returns. They may track foot traffic but fail to analyze the spending habits of those customers. Tasteck was created by industry insiders rather than a conventional software firm. After 16 years of managing venues, we have exited that space, having successfully increased our revenue from 200 million to 1.2 billion yen annually. This remarkable growth stemmed not from aggressive sales tactics but from meticulously monitoring the financial contributions of each advertising channel and eliminating those that failed to deliver value. Tasteck encapsulates this successful strategy into a comprehensive product. At its heart lies a robust analysis of customers and channels, focusing on the lifetime value associated with each acquisition source, as well as patterns of repeat business and customer attrition. By tagging each booking to the corresponding channel, Tasteck enables users to identify the optimal monthly budget that each channel can sustain, ensuring more effective advertising investments. This approach not only maximizes profitability but also provides valuable insights for ongoing marketing strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

Verloop.io

Integrations

Verloop.io

Pricing Details

$25,000 per year
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Capillary Technologies

Founded

2008

Country

Singapore

Website

www.capillarytech.com

Vendor Details

Company Name

EST FORT Inc.

Country

Japan

Website

tasteck.tech/en

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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