Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
A self-service advertising platform that enhances efficiency and simplifies the campaign management process. It features a cohesive interface that consolidates reports from search, social media, and display campaigns into a single dashboard. Users can launch campaigns across multiple demand-side platforms at once, significantly reducing time and effort. Empower yourself with an intuitive drag-and-drop interface for ad creation, allowing for greater control over your ads. With just one click, generate Google UTMs that can be applied to all ad placements seamlessly. The platform also incorporates vendor cost details, enabling comprehensive reports that showcase expenditures, CPM, CPC, and CPA metrics for every vendor involved. Build actionable first-party data using a single tag, which helps in creating custom audiences for targeted advertising. Safeguard your campaigns with an integrated brand safety and verification solution that protects against fraudulent impressions and clicks. Easily create conversion pixels directly from the dashboard for straightforward site-side implementation. Need to make changes regarding creative assets, new publishers, or adjustments in booked impressions? Utilize the Bulk Placement Editor to implement extensive campaign modifications efficiently, ensuring your advertising efforts are always optimized. This all-in-one solution equips you with the tools necessary to manage and enhance your advertising initiatives effectively.
Description
Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers.
As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as:
A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve.
Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.
API Access
Has API
API Access
Has API
Integrations
Google Ads
AgencyPlatform
BOSCO
Blockthrough
Facebook Ads
Fleece AI
Google Ad Manager
Google AdSense
Google Display & Video 360
IngeniousPlex
Integrations
Google Ads
AgencyPlatform
BOSCO
Blockthrough
Facebook Ads
Fleece AI
Google Ad Manager
Google AdSense
Google Display & Video 360
IngeniousPlex
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Eyereturn Marketing
Founded
2000
Country
Canada
Website
eyereturnmarketing.com/ad-server/campaign-manager-plus/
Vendor Details
Company Name
Founded
1998
Country
United States
Website
google.com