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Description
Calven serves as a marketing platform specifically designed for B2B SaaS and technology firms that either have an overburdened Product Marketing Management (PMM) team or lack a PMM altogether. It employs a team of nine agents that specialize in various aspects such as research, audience targeting, and crafting positioning and messaging strategies, all drawing from a unified knowledge base known as the Universe, ensuring that insights gathered in one area can effectively inform other related tasks. The Competitive Intelligence Agent diligently compiles comprehensive dossiers on competitors, keeps track of updates on their websites and documentation, and produces battle cards based on sourced information. Additionally, the Voice of Customer, Win/Loss, and Market Research Agents transform call transcripts, AI-generated voice interviews, surveys, and prevailing market trends into actionable evidence. Meanwhile, the Ideal Customer Profile (ICP) and Personas Agents are tasked with identifying target customers and assessing content from the perspective of those buyers. The agents focused on Positioning, Messaging, and Product Intelligence ensure that all positioning statements, messaging frameworks, and product details remain up-to-date. Each modification is submitted as a draft for approval, with every insight directly linked to the corresponding call, interview, deal, or web page that generated it. This seamless integration of functions not only enhances efficiency but also empowers teams to make informed decisions grounded in the latest market intelligence.
Description
Minerva serves as an AI-driven marketing platform tailored for leaders and teams within both consumer and B2B brands. Its advanced tools integrate a company's proprietary customer data with Minerva’s consumer insights to enhance records, standardize target audiences, and reveal various customer attributes and segments. Users are empowered to inquire about their audiences and marketing campaigns, evaluate performance metrics and funnels, and leverage AI agents to formulate hypotheses, outline campaign strategies and creative briefs, as well as organize activations across various channels like advertising, direct mail, and customer engagement. Furthermore, the platform facilitates measurement, reporting, and streamlined data workflows for enterprise-level teams utilizing its data and identity solutions. Designed with the goal of aiding marketers in comprehending consumer behavior, strategizing and executing campaigns, and assessing outcomes, the available functionalities and linked channels may vary based on individual configurations. With its comprehensive offerings, Minerva stands out as a vital tool for marketing professionals aiming to optimize their initiatives.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
ChatGPT
Yes
Claude
Yes
Model Context Protocol (MCP)
Yes
Salesforce
Yes
Attentive
No
Braze
No
Chorus by ZoomInfo
Yes
Claude Duet
Yes
Claude for Legal
Yes
Google Ads
No
Integrations
ChatGPT
Yes
Claude
Yes
Model Context Protocol (MCP)
Yes
Salesforce
Yes
Attentive
Yes
Braze
Yes
Chorus by ZoomInfo
No
Claude Duet
No
Claude for Legal
No
Google Ads
Yes
Pricing Details
$99 per month
Individual $99 a month for one seat. Professional $9,600 a year for the whole team, unlimited seats. Enterprise from $19,200 a year. Every plan starts with a 14-day trial, no credit card.
Free Trial
Yes
Free Version
No
Pricing Details
The Growth tier for 50,000 records under management is $12,000 per year with annual billing, or $14,400 per year billed monthly ($1,200 per month); a 12-month commitment applies. Additional records are listed at $0.24 each. Enterprise pricing is custom.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Calven
Founded
2026
Country
Boston, MA, United States
Website
calven.ai
Vendor Details
Company Name
Minerva BI
Founded
2023
Country
United States
Website
www.minerva.io
Product Features
Product Features
Alternatives
Alternatives
No Alternatives
