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Description

Calton Datx is dedicated to transforming audience measurement through advanced, cloud-based analytics solutions. Our mission is to equip media owners, marketers, and advertisers with current, data-informed insights that enhance campaign effectiveness, amplify viewer interaction, and increase return on investment. Utilizing cutting-edge tools and a metrics system powered by artificial intelligence, we bridge the gap between the accuracy of digital analytics and conventional advertising methods. Calton Datx provides a comprehensive analytics suite designed for the evolving landscape of media performance, whether you are assessing vehicle impressions or foot traffic in urban areas. By offering real-time data, personalized dashboards, and geographic intelligence, we convert raw movement data into strategic actions. Brands are now empowered to assess their impact, refine their placement strategies, and confidently demonstrate ROI, all while adapting to the ever-changing consumer landscape. At Calton Datx, we don’t merely track audience movement; we interpret it into media strategies that drive tangible results and foster lasting connections. Our innovative approach ensures that clients remain at the forefront of audience engagement in an increasingly competitive market.

Description

Salyence is an innovative brand measurement platform designed for marketers who seek to move past ineffective click-based attribution and instead focus on tracking the key indicators that influence market share. By consolidating your digital presence into one comprehensive source of truth, it evaluates Share of Search on Google, Social Share of Voice, and AI Share of Recommendation, which reflects visibility across various platforms like ChatGPT and Gemini. Rather than relying on single-prompt assumptions, Salyence executes hundreds of automated testing variations to analyze your brand's visibility on the contemporary digital landscape. It also reveals "ghost competitors," which are lesser-known brands that are gradually capturing your market share without being detected by conventional reporting methods. In conjunction with a series of diagnostic executive emails, Salyence serves as an automated effectiveness advisor, transforming raw data into actionable strategic plans that are suitable for boardroom discussions, enabling you to protect your market position and validate your brand's budget to senior management. It's time to move beyond mere click counting and start assessing the genuine digital presence of your brand in the marketplace. Embrace a new era of brand measurement that prioritizes meaningful insights over outdated metrics.

API Access

Has API No 

API Access

Has API No 

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Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$45/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Calton Datx

Founded

2022

Country

Philippines

Website

caltondatx.com

Vendor Details

Company Name

Salyence

Founded

2026

Country

Australia

Website

salyence.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives