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Description

CSS Predictive Intelligence is a leading provider of predictive market research solutions that help organizations forecast trends, consumer behavior, and business outcomes. As part of CRG Global, it serves major brands and agencies with innovative research methodologies. Its core platform, HUUNU®, uses a gamified prediction market approach where participants allocate virtual currency to predict outcomes. This method captures collective intelligence and reduces traditional survey bias, resulting in more accurate insights. CSS specializes in areas such as trend forecasting, product innovation, brand growth, and market potential analysis. The platform delivers results significantly faster than traditional research methods, enabling agile decision-making. It combines quantitative data with qualitative insights to provide deeper understanding and context. Businesses can use it to test concepts, optimize product lines, and refine marketing strategies. With a validated prediction algorithm and strong behavioral science foundation, it achieves high accuracy in forecasting. Overall, CSS Predictive Intelligence helps organizations make smarter, faster, and more confident business decisions.

Description

Make decisions that prioritize shoppers by understanding the full spectrum of consumer habits and emerging trends. Each purchasing decision represents a pivotal moment, and acquiring a holistic view of the factors influencing consumer actions uncovers the underlying patterns. For your brand to thrive, it is essential to navigate tough choices and implement decisive actions. NielsenIQ Consumer Insights delves deeper than just understanding the what and why; it emphasizes the how, transforming research into practical steps that empower you to make informed choices. With essential behavioral insights, data-driven suggestions, and strategies for market optimization, NielsenIQ Consumer Insights stands as your reliable partner in growth. This thorough and detailed shopper tracking is designed to effectively address the evolving needs of your customers. By aligning your strategies with these insights, you can enhance customer satisfaction and drive brand loyalty.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Alida Yes 
HIVERY No 

Integrations

Alida No 
HIVERY Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

CSS Predictive Intelligence

Country

United States

Website

css-pi.com

Vendor Details

Company Name

NielsenIQ

Founded

1923

Country

United States

Website

nielseniq.com/global/en/solutions/know-your-consumers/

Product Features

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

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