Compare CAKE vs. Connexity

Real-time management of performance marketing. CAKE's powerful performance-marketing software will give clarity to your marketing campaigns, and empower you to make smart marketing decisions. For improved profit margins, you can manage and measure the performance of your partners with precision. Maximize profitability by collecting, validating and distributing leads in real time. Multitouch attribution allows you to measure channel performance and optimize ROAS. CAKE's Affiliate Marketing Solutions provides the tools to efficiently manage and analyze your partner marketing program, maximize performance for maximum profitability, and attract valuable partners. CAKE's Lead Generation Solution captures and validates leads in real time and measures closed-loop performance for optimal acquisition efforts.

Connexity provides an array of premium CPC rates through a vast selection of products and a wide-reaching network of retailers, all facilitated by straightforward and adaptable integration options. Publishers can tap into over 100 million product offerings enriched with categories and attributes via a product feed, deep links, a browser extension, or an API call, allowing them to effectively monetize their audience interactions. Both enterprise editors and social media influencers can utilize a browser plugin to navigate retailer websites, assess potential earnings at the product level, and seamlessly choose and share products across various social media platforms. Additionally, our unique Smart Pricing system ensures that top-tier publishers receive appropriate rewards for delivering high-quality content. These leading publishers also enjoy exceptional customer support, which includes regular check-ins and in-person consultations. Furthermore, a comprehensive reporting suite equips publishers with valuable insights into anticipated CPC rates and highlights which products and clicks are most effective in driving conversions, thereby facilitating enhancements to their consumer engagement strategies and traffic acquisition methods. This holistic approach ensures that publishers are not only informed but also empowered to maximize their monetization efforts effectively.