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Average Ratings 0 Ratings

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features
design
support

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Description

Address your most pressing marketing inquiries, such as the timeline for achieving financial returns, decisions on whether to buy, sell, or maintain current marketing investments, brand messaging and creative strategies, and anticipated returns on future marketing expenditures. The MRC accreditation ensures top-tier standards for advertising measurement in both desktop and mobile web environments, with audits conducted by one of the leading four accounting firms. C3 Metrics enhances the effectiveness of marketing strategies through its Attribution Data Cloud, as well as its enterprise-level solutions for Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and Unified Marketing Measurement (UMM), which revitalize outdated reporting into actionable, real-time insights across various platforms. Companies employing C3 Metrics typically experience over a 15% increase in advertising return on investment and a remarkable sixfold return on their attribution investments. By leveraging these tools, businesses are empowered to make informed decisions that significantly boost their marketing outcomes.

Description

In today's data-driven landscape, it is crucial for advertisers, ad agencies, and publisher networks to utilize effective tools for the aggregation, analysis, and organization of vast amounts of information. HitPath software enables clients to accurately track and attribute all marketing touchpoints, allowing them to assess measurable customer interactions effectively. By employing a sophisticated suite of tools and reports, businesses can ensure their network operations run smoothly and efficiently. Additionally, safeguarding brand integrity while maintaining compliance is made easy through comprehensive sales tracking. Our Agency Managed Services provide clients with optimal attribution tracking solutions tailored to their specific needs. As the market evolves rapidly, we continually refine our processes to stay aligned with emerging trends. Recognizing that a universal solution is inadequate, HitPath software remains adaptable to the diverse demands of even the most challenging clients, all while upholding the high standards that contributed to our esteemed reputation. Ultimately, we strive to create a more effective and responsive marketing environment for all stakeholders involved.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Anura.io No 
AnyTrack No 
Pushnami No 
YTZ No 

Integrations

Anura.io Yes 
AnyTrack Yes 
Pushnami Yes 
YTZ Yes 

Pricing Details

Contact C3 for pricing quote.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

C3 Metrics

Country

United States

Website

c3metrics.com

Vendor Details

Company Name

HitPath

Website

www.hitpath.com

Product Features

Campaign Management

Channel Management No 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

Web Analytics

Campaign Management Yes 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking Yes 
Referral Source Tracking Yes 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

Product Features

Affiliate

Affiliate Management No 
Affiliate Tracking No 
Banner Management No 
Commission Management No 
Contest Management No 
Coupon Management No 
Email / Newsletter Communication No 
Fraud Detection No 
Multi Level Marketing (MLM) No 
Multi-Language No 
Social Sharing No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

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