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Description

Brand24 is an innovative and influential social listening tool that helps you monitor your online reputation, prevent PR crises from happening, and track the results of social media campaigns for tremendous success in marketing. With their easy-to-use platform, users can boost brand awareness while improving customers' experience too!

Description

Qualtrics Brand and Communication Research is an advanced platform built to help organizations strengthen their brand and improve marketing performance. It provides continuous brand health tracking, enabling businesses to monitor perception, awareness, and competitive positioning in real time. The platform allows teams to test creative concepts, including advertisements and messaging, before investing in production and media spend. By leveraging both human and AI-generated synthetic panels, companies can access flexible and scalable research options tailored to their needs. AI-powered analytics analyze data from various sources such as social media, customer feedback, and reviews to uncover actionable insights. These insights help marketers understand what resonates with their audience and refine their strategies accordingly. The system also supports cost optimization by reducing research expenses and delivering predictable budgets. Real-time alerts and dashboards ensure teams can quickly respond to shifts in sentiment or market trends. Additionally, the platform streamlines research workflows, making it easier to generate reports and insights efficiently. Ultimately, Qualtrics helps organizations create more impactful campaigns and achieve better marketing outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook Yes 
Growth Channel AI Yes 
Instagram Yes 
LinkedIn Yes 
Reddit Yes 
Slack Yes 
Spotify Yes 
Telegram Yes 
TikTok Yes 
Tripadvisor Yes 
X (Twitter) Yes 
YouTube Yes 

Integrations

Facebook No 
Growth Channel AI No 
Instagram No 
LinkedIn No 
Reddit No 
Slack No 
Spotify No 
Telegram No 
TikTok No 
Tripadvisor No 
X (Twitter) No 
YouTube No 

Pricing Details

$39.00/month
Individual - $49/mo, Team - $119/mo, Pro - $179/mo, Enterprise - $299/mo
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Brand24

Founded

2011

Country

Poland

Website

brand24.com

Vendor Details

Company Name

Qualtrics

Founded

2002

Country

United States

Website

www.qualtrics.com/strategy/brand-research/

Product Features

Influencer Marketing

CRM Yes 
Campaign Management Yes 
Faceted Search / Filtering Yes 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring Yes 

Media Monitoring

Alerts / Notifications Yes 
Broadcast Media Monitoring Yes 
Content Translation No 
Dashboards / Reporting Yes 
Export Results Yes 
Online News Monitoring Yes 
Podcast Monitoring Yes 
Print Media Monitoring No 
Social Media Monitoring Yes 

Reputation Management

Campaign Management Yes 
Gamification No 
Response Management Yes 
Review Generation Yes 
Review Monitoring Yes 
Sentiment Analysis Yes 
Social Media Metrics Yes 
Social Media Monitoring Yes 
White Label No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management Yes 
Conversion Tracking No 
Customer Targeting Yes 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling No 

Social Media Monitoring

Audience Segmentation Yes 
Competitive Analysis Yes 
Configurable Alerts Yes 
Customer Engagement Yes 
Dashboard Yes 
Impact Scoring Yes 
Influencer Tracking Yes 
Reputation Management Yes 
Sentiment Analysis Yes 
Trend Tracking Yes 

Product Features

Experience Management

Action Management No 
Analytics No 
Customer Segmentation No 
Dashboard No 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection No 
Sentiment Analysis No 
Survey Management No 
Text Analysis No 
Trend Analysis No 

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