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Description
Brand Networks (BN) stands at the forefront of employee-generated content marketing, leading the charge in managing extensive programs for employees and local influencers representing major brands and retailers worldwide. Their innovative AI-powered platform empowers employees and local teams to produce genuine content that significantly enhances engagement levels. As a result, posts that are branded can experience up to 24 times more shares, and companies that have embraced this approach have reported a remarkable 27% increase in online engagement and a 19% boost in sales within their inaugural year. With over 15 years of expertise in media planning, BN integrates sophisticated AI machine learning to strategize and execute campaigns effectively at both local and national levels, featuring four primary modules. These include BN Influencer for promoting employee advocacy, BN AdTech which focuses on AI-enhanced campaign strategies, BN Ads for comprehensive media activation, and BN Local designed to amplify local marketing efforts. The platform’s advanced brand safety technology, efficient campaign management, and fast, scalable processes enable businesses of all sizes to leverage authentic voices without the need for extra staffing. Ultimately, this not only fosters a stronger connection with audiences but also drives measurable results.
Description
Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Brand Networks (BN)
Founded
2006
Country
United States
Website
bn.co
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/commspoint-journey/
Product Features
Employee Advocacy
Content Controls / Compliance
Content Library Creation
Mobile Access
Post Scheduling
Push / Email Notifications
Reporting / Analytics
Social Sharing Gamification
Tiered User Permissions
Product Features
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates