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Description

Brand Networks (BN) stands at the forefront of employee-generated content marketing, leading the charge in managing extensive programs for employees and local influencers representing major brands and retailers worldwide. Their innovative AI-powered platform empowers employees and local teams to produce genuine content that significantly enhances engagement levels. As a result, posts that are branded can experience up to 24 times more shares, and companies that have embraced this approach have reported a remarkable 27% increase in online engagement and a 19% boost in sales within their inaugural year. With over 15 years of expertise in media planning, BN integrates sophisticated AI machine learning to strategize and execute campaigns effectively at both local and national levels, featuring four primary modules. These include BN Influencer for promoting employee advocacy, BN AdTech which focuses on AI-enhanced campaign strategies, BN Ads for comprehensive media activation, and BN Local designed to amplify local marketing efforts. The platform’s advanced brand safety technology, efficient campaign management, and fast, scalable processes enable businesses of all sizes to leverage authentic voices without the need for extra staffing. Ultimately, this not only fosters a stronger connection with audiences but also drives measurable results.

Description

Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Brand Networks (BN)

Founded

2006

Country

United States

Website

bn.co

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/commspoint-journey/

Product Features

Employee Advocacy

Content Controls / Compliance No 
Content Library Creation No 
Mobile Access No 
Post Scheduling No 
Push / Email Notifications No 
Reporting / Analytics No 
Social Sharing Gamification No 
Tiered User Permissions No 

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

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