Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Brand Networks (BN) stands at the forefront of employee-generated content marketing, leading the charge in managing extensive programs for employees and local influencers representing major brands and retailers worldwide. Their innovative AI-powered platform empowers employees and local teams to produce genuine content that significantly enhances engagement levels. As a result, posts that are branded can experience up to 24 times more shares, and companies that have embraced this approach have reported a remarkable 27% increase in online engagement and a 19% boost in sales within their inaugural year. With over 15 years of expertise in media planning, BN integrates sophisticated AI machine learning to strategize and execute campaigns effectively at both local and national levels, featuring four primary modules. These include BN Influencer for promoting employee advocacy, BN AdTech which focuses on AI-enhanced campaign strategies, BN Ads for comprehensive media activation, and BN Local designed to amplify local marketing efforts. The platform’s advanced brand safety technology, efficient campaign management, and fast, scalable processes enable businesses of all sizes to leverage authentic voices without the need for extra staffing. Ultimately, this not only fosters a stronger connection with audiences but also drives measurable results.
Description
Nielsen's Commspoint Journey serves as a comprehensive media planning tool aimed at identifying and evaluating the significant choices and influences that shape consumer behavior throughout the buying process. By integrating two or three recent purchases reported by survey participants with Nielsen's exclusive database, it reveals up to 15,000 intricate customer pathways spanning over 30 different categories. This wealth of information provides a deep understanding of consumer interactions, covering aspects from initial brand recognition to purchase contemplation, sales impact, and brand loyalty. Its functionalities include a streamlined onboarding process allowing new users to become operational in just a few hours of training, access to consumer insights across more than 30 key categories to refine marketing approaches, an analysis of customer purchasing patterns to spot future sales influencing opportunities, and the ability to optimize campaign strategies by ensuring that the right message reaches consumers at the most opportune moments. Overall, Nielsen's Commspoint Journey equips marketers with the tools necessary to navigate the complexities of consumer behavior effectively.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Brand Networks (BN)
Founded
2006
Country
United States
Website
bn.co
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/commspoint-journey/
Product Features
Employee Advocacy
Content Controls / Compliance
No
Content Library Creation
No
Mobile Access
No
Post Scheduling
No
Push / Email Notifications
No
Reporting / Analytics
No
Social Sharing Gamification
No
Tiered User Permissions
No
Product Features
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No