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features
design
support

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Description

BlueStar’s customer loyalty initiative is designed to assist small enterprises, retail outlets, dining establishments, and hotels in fostering strong connections with their most valued patrons. It is essential to train your employees to utilize branded promotional resources effectively, ensuring that every customer is enrolled in your rewards initiative. Customers have the option to join by completing an enrollment form or by signing up directly on your website. You can send emails straight from the back office of your loyalty program, allowing you to target specific customers or reach out to larger groups. Additionally, tracking the performance of your communications is straightforward after dispatching your messages. For every $1 a customer spends at your establishment, they earn one point simply by presenting their card or phone number. You have the flexibility to set the reward threshold that dictates when customers earn a reward, and it is advisable to offer rewards that range between 5-15% of the total amount spent, in accordance with your product margins. The process of redeeming rewards is seamless and happens automatically, enhancing the customer experience. This approach not only incentivizes repeat visits but also strengthens customer relationships over time.

Description

Brand loyalty is experiencing significant growth, with an impressive 67% of global consumers considering their favorite brand's loyalty program to be essential, while a mere 7% view it as unimportant. To cultivate enduring relationships and encourage customers to visit more frequently and spend more, it is crucial to implement highly personalized loyalty programs that acknowledge and reward specific customer behaviors. By defining, managing, and targeting tailored offers both online and in-store, as well as when customers are in proximity to your location, Marigold Loyalty simplifies the process of administering various incentives, including coupons, gift cards, discounts, cashback, sweepstakes, donations, and physical rewards. Additionally, recognizing members through a customizable tier system allows for the provision of personalized rewards that reflect their status. This approach not only incentivizes members with points for their transactional and engagement activities, such as completing purchase histories, participating in customer surveys, writing product reviews, signing up, and attending events, but also fosters a deeper connection between the brand and its loyal customers. Overall, these strategies enhance customer satisfaction and drive brand engagement.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker

Integrations

Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Bluestar Loyalty

Founded

2015

Country

United States

Website

www.bluestarloyalty.com

Vendor Details

Company Name

Marigold

Founded

2017

Country

United States

Website

meetmarigold.com/solution/marigold-loyalty/

Product Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Product Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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