Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
BluePlanner is a complete revenue management software designed for accounting professionals, demand planning, finance, and consumer goods sales. Trade Promotion Management allows for annual planning, execution, analysis, and reporting of accounts. It also provides a complete suite of financial and managerial approvals to each activity. These detailed plans are used by CG Manufacturers to manage trade spending and evaluate the performance of their business. Trade Promotion Optimization enhances TPM with simulations, intelligence, and advanced reporting capabilities to support CG manufacturers' promotion effectiveness mission. Integrated Business Planning supports the definition of an annual operating plan, target setting, sales forecasts, and operational forecasts. It facilitates ongoing collaboration among sales, finance, and channel partners to optimize volumes, financial forecast, and achieve overall business objectives.
Description
Understand precisely the financial impact of trade promotions and discover ways to allocate resources more effectively. For major consumer goods firms, managing trade promotions represents the second largest expense, often surpassing 15% of their total revenue. Sadly, numerous companies continue to face challenges in evaluating the return on investment for these promotions. Cognizant offers solutions to address this issue. To achieve accurate effectiveness modeling, it is essential to examine data from various sources, including point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational data. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our offerings in process re-engineering and solution selection, enable you to systematically assess ROI, allowing for better-informed future decisions. Additionally, Cognizant has developed C-Smart, an analytics tool specifically designed for brand management and category management teams within consumer goods organizations, which delivers actionable insights into aspects like the performance of new product launches, brand positioning across different categories, the success of promotions, and competitive landscape analysis. By leveraging these insights, companies can enhance their strategic planning and drive more profitable outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
Boomi
No
Pricing Details
Different packages and pricing. Contact us for more details.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
UpClear
Founded
2007
Country
United States
Website
upclear.com
Vendor Details
Company Name
Cognizant
Founded
1994
Country
United States
Website
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
Product Features
CPG
Customer Management
Yes
Electronic Data Interchange
Yes
Financial Accounting
Yes
Forecast / Demand Planning
Yes
Inventory Management
No
Lot Tracking
No
Pricing Management
Yes
Shopper Marketing
Yes
Trade Promotion
Yes
Demand Planning
Capacity Planning
No
Data Visualization
Yes
Historical Reporting
Yes
Inventory Optimization
No
Planned vs Actual Tracking
Yes
Product Introduction Planning
Yes
Promotions Management
Yes
Replenishment Management
No
Sales Forecasting
Yes
Supply Forecasting
No
Revenue Management
Competitor Analysis
Yes
Dynamic Pricing
No
For Airlines
No
For Hospitality Industry
No
Forecasting
Yes
Inventory Control
No
Price Optimization
Yes
Recommendation Engine
No
Yield Management
No
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
Yes
Budgeting & Forecasting
Yes
Claims Management
Yes
Competitor Analysis
Yes
Compliance Management
Yes
Customer Management
Yes
Discount Management
Yes
Pricing Optimization
Yes
Promotion Calendar
Yes
Settlement Management
Yes
Trade Agreement Management
Yes
Product Features
Brand Management
Approval Process Control
No
Artwork Management
No
Asset Management
No
Change Management
No
Fulfillment Distribution
No
Project Management
No
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
No
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No