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features
design
support

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Description

Quickly identify emerging growth opportunities, monitor shifts in market dynamics, and anticipate your rivals' next moves. Our service is consistently available, providing actionable insights that are enhanced by human expertise for those moments when you need to delve deeper into data or seek creative inspiration, making it suitable for every tier of your organization. We employ a unique combination of targeted data points and are open to discussing our data sources at a conceptual level. Our approach typically involves three categories of data: we analyze social media statistics, including follower counts and various engagement metrics, alongside automated gathering of insights from text, imagery, and video content shared by online audiences regarding brands, sourced from social media, forums, reviews, and other public platforms. Additionally, we curate marketing materials from brands, such as diverse advertisements and website content, and systematically categorize this information to assess factors like thematic consistency, uniqueness, audience affinity, and alignment, thus providing a comprehensive understanding of brand connections. This multifaceted analysis ultimately empowers organizations to stay ahead of trends and make informed strategic decisions.

Description

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud
Amazon Web Services (AWS)
Facebook
Instagram
LinkedIn
LiveRamp
Lotame
Oracle Cloud Infrastructure
Pinterest
Snapchat
The Trade Desk
Tripadvisor
X (Twitter)
Yelp
YouTube

Integrations

Adobe Advertising Cloud
Amazon Web Services (AWS)
Facebook
Instagram
LinkedIn
LiveRamp
Lotame
Oracle Cloud Infrastructure
Pinterest
Snapchat
The Trade Desk
Tripadvisor
X (Twitter)
Yelp
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

BlueOcean

Founded

2018

Website

www.blueocean.ai/

Vendor Details

Company Name

Gravy Analytics

Country

United States

Website

gravyanalytics.com

Product Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Product Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Alternatives

Alternatives

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Ariadne

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