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Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Google Analytics Yes 
Mailchimp Yes 
Adobe Campaign Yes 
Adobe Experience Manager Yes 
Amazon Web Services (AWS) Yes 
Copernica Yes 
Decibel Yes 
Instagram Yes 
Lotame Yes 
Magento Yes 
Mailigen Yes 
Mixpanel Yes 
Sailthru Yes 
SendGrid Yes 
Shopify Yes 
Viafoura Yes 
XperienCentral Yes 
Zapier Yes 

Integrations

Google Ads Yes 
Google Analytics Yes 
Mailchimp Yes 
Adobe Campaign No 
Adobe Experience Manager No 
Amazon Web Services (AWS) No 
Copernica No 
Decibel No 
Instagram No 
Lotame No 
Magento No 
Mailigen No 
Mixpanel No 
Sailthru No 
SendGrid No 
Shopify No 
Viafoura No 
XperienCentral No 
Zapier No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

Velocidi

Founded

2011

Country

New York, NY

Website

www.velocidi.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search Yes 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Buyer Intent

B2B Lead Generation No 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Machine Learning

Deep Learning No 
ML Algorithm Library Yes 
Model Training Yes 
Natural Language Processing (NLP) No 
Predictive Modeling Yes 
Statistical / Mathematical Tools No 
Templates No 
Visualization Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting No 
Customer Profiles Yes 
Experience Management No 
Recommendation Engine Yes 
Website Personalization Yes 

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