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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

BlueConic stands as the premier customer data platform globally, empowering marketers to extract first-party data from various disconnected systems and ensuring it is readily available for marketing needs at any time. Over 300 brands, including notable names like Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, utilize BlueConic to consolidate their first-party customer data into comprehensive, individual profiles that can be activated throughout their marketing frameworks. Established in 2010, the company is based in Boston and has additional offices across Europe. With direct access to a cohesive customer view, businesses can respond rapidly to their customers, fostering real-time engagement across multiple channels. This platform effectively bridges the gap between data insights and actionable strategies, enabling the delivery of pertinent and timely experiences tailored to all stages of the customer lifecycle. Moreover, companies can generate highly valuable advertising, data, and digital products by leveraging their unique first-party data, enhancing their overall marketing effectiveness.

Description

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Experience Manager Yes 
Adobe Marketo Engage Yes 
Amazon Web Services (AWS) Yes 
Bronto Marketing Platform Yes 
Copernica Yes 
Google Ads Yes 
IBM Cloud Yes 
Instagram Yes 
Lotame Yes 
Mailigen Yes 
Marigold Engage+ Yes 
Microsoft Dynamics 365 Yes 
Mixpanel Yes 
Omeda Yes 
OpenX Yes 
Oracle Responsys Yes 
SAP Customer Data Cloud Yes 
Sailthru Yes 
Shopify Yes 
Usabilla Yes 

Integrations

Adobe Experience Manager No 
Adobe Marketo Engage No 
Amazon Web Services (AWS) No 
Bronto Marketing Platform No 
Copernica No 
Google Ads No 
IBM Cloud No 
Instagram No 
Lotame No 
Mailigen No 
Marigold Engage+ No 
Microsoft Dynamics 365 No 
Mixpanel No 
Omeda No 
OpenX No 
Oracle Responsys No 
SAP Customer Data Cloud No 
Sailthru No 
Shopify No 
Usabilla No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

BlueConic

Founded

2010

Country

United States

Website

www.blueconic.com

Vendor Details

Company Name

Matchbook

Founded

2018

Country

United States

Website

www.matchbookdata.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Alternatives

Alternatives

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