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features
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support

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Write a Review

Description

Bliss Point, developed by Tinuiti, is an innovative marketing measurement and decision platform that leverages patented AI and machine learning technologies to consolidate and harmonize performance insights across a brand's comprehensive media landscape, encompassing both online and offline channels as well as brand, creative, and customer data, enabling marketers to identify growth drivers and reduce unnecessary expenditures. This platform integrates a variety of sophisticated tools into a single measurement suite, including Rapid Media Mix Modeling (rMMM) for swift and clear causal media analysis, Always-On Incrementality Testing for ongoing validation of channel effectiveness, Brand Equity measurement that connects media spending to brand performance and revenue outcomes, Creative Insights to pinpoint impactful creative elements, Geo Media Mix Modeling for location-based optimization, and Customer Insights that transform first-party data into in-depth demographic segmentation and penetration analysis, thereby equipping marketers with the necessary insights to make informed decisions. With its comprehensive approach, Bliss Point not only enhances measurement accuracy but also empowers brands to maximize their marketing efficiency and effectiveness.

Description

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AppLovin No 
Criteo No 
Facebook No 
Google Cloud BigQuery No 
Kayzen No 
Kochava No 
Liftoff No 
Micromerce No 
MobileAction No 
Pecan No 
Reddit No 
RevX No 
Segwise No 
Skai No 
Snapchat No 
SplitMetrics Acquire No 
TUNE No 
Trackier No 
TrafficGuard No 
X (Twitter) No 

Integrations

AppLovin Yes 
Criteo Yes 
Facebook Yes 
Google Cloud BigQuery Yes 
Kayzen Yes 
Kochava Yes 
Liftoff Yes 
Micromerce Yes 
MobileAction Yes 
Pecan Yes 
Reddit Yes 
RevX Yes 
Segwise Yes 
Skai Yes 
Snapchat Yes 
SplitMetrics Acquire Yes 
TUNE Yes 
Trackier Yes 
TrafficGuard Yes 
X (Twitter) Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Speak to us
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Tinuiti

Founded

2004

Country

United States

Website

tinuiti.com/blisspoint/

Vendor Details

Company Name

Singular

Founded

2014

Country

United States

Website

www.singular.net/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Click Fraud

Account Alerts Yes 
Activity Monitoring Yes 
IP Address Monitoring Yes 
IP Blocking Yes 
Keyword Tracking Yes 
Refund Management Yes 
Risk Assessment Yes 
Time on Site Tracking No 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control Yes 
Job Scheduling Yes 
Match & Merge Yes 
Metadata Management Yes 
Non-Relational Transformations Yes 
Version Control Yes 

Fraud Detection

Access Security Management No 
Check Fraud Monitoring Yes 
Custom Fraud Parameters Yes 
For Banking No 
For Crypto No 
For Insurance Industry No 
For eCommerce No 
Internal Fraud Monitoring Yes 
Investigator Notes Yes 
Pattern Recognition Yes 
Transaction Approval No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win No 

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