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features
design
support

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Description

Effectively managing customer interactions, capturing feedback instantly, improving the customer journey, and deriving insightful information from intelligent data and analytics are crucial for success. Our top-tier Risk and Credit management systems are designed to cater to various business sizes, whether you operate as a large enterprise across multiple markets or as a small startup in a single market. Transform your customer relationships at every stage of the value chain, minimize inefficiencies, and boost performance through our customized Analytics Services that meet your specific requirements. No matter if your organization seeks data on individual consumers, families, businesses, or industry trends, we provide seamless access to this information through APIs and web services. By leveraging our solutions, you can ensure your business stays ahead in a competitive landscape while continually evolving to meet customer needs.

Description

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Salesforce Yes 
Adobe Marketo Engage No 
Bloomreach Yes 
Eloqua No 
Facebook Yes 
HubSoft No 
LEX247 Yes 

Integrations

Salesforce Yes 
Adobe Marketo Engage Yes 
Bloomreach No 
Eloqua Yes 
Facebook No 
HubSoft Yes 
LEX247 No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Dun & Bradstreet

Founded

1841

Country

United States

Website

www.dnb.com

Vendor Details

Company Name

MRP

Founded

2002

Country

United States

Website

www.mrpfd.com

Product Features

Account Based Marketing

Analytics No 
Campaign Personalization No 
Customer Segmentation No 
Engagement Monitoring No 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification No 

AML

Behavioral Analytics No 
Case Management No 
Compliance Reporting No 
Identity Verification No 
Investigation Management No 
PEP Screening No 
Risk Assessment No 
SARs No 
Transaction Monitoring No 
Watch List No 

Buyer Intent

B2B Lead Generation No 
CRM Integration No 
Channel Attribution No 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping No 
Customer Profiles No 
Intent Data No 
Lead Notifications No 
Lead Scoring No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Financial Risk Management

Compliance Management No 
Credit Risk Management No 
For Hedge Funds No 
Liquidity Analysis No 
Loan Portfolio Management No 
Market Risk Management No 
Operational Risk Management No 
Portfolio Management No 
Portfolio Modeling No 
Risk Analytics Benchmarks No 
Stress Tests No 
Value At Risk Calculation No 

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

Sales Intelligence

CRM Integration No 
Data Cleaning No 
Data Enrichment No 
Data Import/Export No 
Data Mining No 
Data Verification No 
Email Integration No 
Lead Scoring No 
List Building No 
Performance Management No 
Pipeline Management No 
Predictive Modeling/Analytics No 
Prospecting Tools No 
Reporting/Analytics No 
Sales Forecasting No 

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Buyer Intent

B2B Lead Generation Yes 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis Yes 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications Yes 
Lead Scoring Yes 

Channel Marketing

Campaign Management Yes 
Channel Analytics Yes 
Content Management & Sharing No 
Incentive Management No 
Inventory Control No 
Lead Management Yes 
Multiple Channel Configurations Yes 
Order Management No 
Partner Management Yes 
Pipeline Management Yes 
Social Promotion No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

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