Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Video serves as an unfiltered reflection of reality. Our advanced technology enables the discovery and comprehension of genuine human behaviors and experiences, revealing opportunities for transformative design, communication, and innovation within businesses. We convert video footage from everyday environments into valuable data and content that fosters empathy. By engaging with real-life scenarios, our Lifestream methodology eliminates researcher biases and traditional facility limitations, introducing an unprecedented data source that reveals hidden insights from consumers' lives in almost real-time. The complexity of everyday life is mirrored in the subconscious nature of human actions, which are often habitual. Lifestream offers a unique perspective into unmediated daily experiences and behaviors, allowing for a clearer understanding of human interactions. Our innovative mobile capture techniques invite you to accompany consumers on their journeys, immersing you in authentic moments that unfold in their routines. This approach not only enhances understanding but also fosters deeper connections with the audience.
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon Web Services (AWS)
Yes
Google Cloud Platform
Yes
Rackspace Cloud Files
Yes
Integrations
Amazon Web Services (AWS)
No
Google Cloud Platform
No
Rackspace Cloud Files
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Big Sofa Technologies
Founded
2012
Country
United Kingdom
Website
www.bigsofatech.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Product Features
Computer Vision
Blob Detection & Analysis
No
Building Tools
No
Image Processing
No
Multiple Image Type Support
No
Reporting / Analytics Integration
No
Smart Camera Integration
No