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Average Ratings 0 Ratings
Description
Video serves as an unfiltered reflection of reality. Our advanced technology enables the discovery and comprehension of genuine human behaviors and experiences, revealing opportunities for transformative design, communication, and innovation within businesses. We convert video footage from everyday environments into valuable data and content that fosters empathy. By engaging with real-life scenarios, our Lifestream methodology eliminates researcher biases and traditional facility limitations, introducing an unprecedented data source that reveals hidden insights from consumers' lives in almost real-time. The complexity of everyday life is mirrored in the subconscious nature of human actions, which are often habitual. Lifestream offers a unique perspective into unmediated daily experiences and behaviors, allowing for a clearer understanding of human interactions. Our innovative mobile capture techniques invite you to accompany consumers on their journeys, immersing you in authentic moments that unfold in their routines. This approach not only enhances understanding but also fosters deeper connections with the audience.
Description
Nielsen Scarborough offers extensive insights into local and national consumer behaviors across more than 2,000 categories, which encompass various aspects such as leisure pursuits, shopping habits, purchasing trends, and media usage. By conducting over 330,000 surveys each year in the U.S., they empower advertisers and media organizations to effectively satisfy customer needs while exploring new strategic opportunities. Gaining insights into the distinctive behaviors of your clientele allows for a deeper understanding of the competitive landscape, which can lead to the formulation of strategies that amplify your advantages. Nielsen Scarborough's localized market insight studies enable a thorough exploration of consumer behaviors in diverse sectors, including automotive, banking and finance, beverages, demographics, digital and internet usage, grocery and convenience shopping, healthcare, home improvement, home shopping, lifestyle choices, media consumption, restaurant visits, retail activities, sports interests, telecom and mobile services, transportation, travel preferences, and voting behaviors. This comprehensive analysis not only aids in identifying market trends but also enhances targeted marketing efforts tailored to specific consumer segments.
API Access
Has API
API Access
Has API
Integrations
Amazon Web Services (AWS)
Google Cloud Platform
Rackspace Cloud Files
Integrations
Amazon Web Services (AWS)
Google Cloud Platform
Rackspace Cloud Files
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Big Sofa Technologies
Founded
2012
Country
United Kingdom
Website
www.bigsofatech.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Product Features
Computer Vision
Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration