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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Beckon, heralded as The Source of Truth for Marketing™, serves as the go-to platform for global brands seeking reliable data management, reporting, and analytics to inform their decision-making processes. Designed specifically for marketers aiming to harness their data effectively, Beckon allows users to uncover insights, identify successful strategies, allocate resources judiciously, enhance ROI, and demonstrate the influence of marketing on overall business outcomes. With features that enable the exploration and sharing of insights through storytelling dashboards, performance scorecards, and captivating visualizations, Beckon stands out. The platform offers automated data management, comprehensive visibility into cross-channel performance, omnichannel analytics, and real-time dashboards, along with essential marketing KPIs. By empowering marketers to make informed, data-driven decisions that foster growth, Beckon addresses a vital need in the industry. While many marketers aspire to achieve this, it involves more than a simple checklist; it requires a combination of essential capabilities, including data aggregation, ETL processes, data storage and governance, taxonomy development, normalization, data cleansing and validation, as well as analytics, visualization, reporting, scorecarding, collaboration, and meticulous planning for sustained success. Ultimately, Beckon equips marketers with the tools required to navigate the complexities of data, ensuring they can thrive in a competitive landscape.

Description

Evaluator assists in making informed decisions by systematically comparing various alternatives against a unified set of criteria. For instance, when choosing a vendor's product or service, factors like features, pricing, and availability are taken into account. Each alternative receives a score based on these criteria, allowing for straightforward comparison among all options. The significance of each criterion can be adjusted through weighting, which modifies its effect on the total evaluation score. This tool also allows for collaborative input, where multiple individuals can contribute their scores, resulting in a consolidated scorecard that reflects the group's collective assessment. The outcomes of this evaluation can be displayed in different formats and compiled into a comprehensive report. Additionally, it is possible to establish a scorecard baseline at any time for auditing purposes. Users can create scorecard templates derived from pre-existing evaluation criteria, facilitating rapid development of new scorecards tailored for evaluating alternative options using the same benchmarks. Furthermore, it is essential to assign a weight to each criterion according to its importance in the decision-making process to ensure balanced evaluations.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Constant Contact
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
Khoros
LinkedIn
Mailchimp
Metric Insights
Mixpanel
Salesforce
Salesforce Marketing Cloud Account Engagement
Webtrends
WordPress

Integrations

AdRoll
Adobe Marketo Engage
Basecamp
Brightcove
Chartbeat
Constant Contact
Desktop.com
Eloqua
Facebook
Google Analytics
HubSpot Marketing Hub
Khoros
LinkedIn
Mailchimp
Metric Insights
Mixpanel
Salesforce
Salesforce Marketing Cloud Account Engagement
Webtrends
WordPress

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Beckon

Country

United States

Website

www.beckon.com

Vendor Details

Company Name

Midrig

Country

United Kingdom

Website

midrig.com/evaluator/

Product Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Product Features

Decision Support

Application Development
Budgeting & Forecasting
Data Analysis
Decision Tree Analysis
Monte Carlo Simulation
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis
Thematic Mapping
Version Control

Alternatives

Alternatives

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