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Description
Bastody serves as a platform for ad testing, enabling market research firms and brands to assess their advertisements in authentic, contextual settings prior to their release. Users have the ability to generate either pre-made or customized mockups that span various formats such as social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is provided as a shareable link and works seamlessly with existing survey tools, allowing research teams to maintain their established methodologies and workflows. Bastody also gathers behavioral metrics at the respondent level, including attention and engagement rates, in addition to the survey feedback received. The platform offers both managed and self-service options, along with reusable templates and personalized environments, and includes optional features for eye tracking and facial expression analysis. By enabling teams to compare different creative approaches, formats, and placement strategies, Bastody empowers them to pinpoint the most effective concepts and make data-driven decisions prior to allocating budget for their campaigns. Ultimately, this leads to smarter advertising strategies and improved return on investment for marketing efforts.
Description
Goahead is an innovative platform designed for creative validation that allows marketing teams to evaluate their designs and creative concepts with a specific, real audience prior to their public release. Users can upload their assets, whether it's a single piece or multiple variations, and define targeting parameters such as age, location, gender, and education level. The platform then connects the survey to appropriate participants and reveals which version resonates more with the audience, along with insights into the statistical significance of those preferences. By accommodating various formats like images, video, audio, and text, it provides the capability to test elements that are typically challenging to assess using traditional A/B testing methods, including offline advertisements, packaging designs, logos, product names, and concepts that are yet to be launched. Additionally, users can integrate brief qualitative questions to gain further insights into not only which option was favored, but also the reasons behind that choice. Primarily targeted at professionals in marketing and creative sectors, both in agencies and brands, Goahead serves as a tool to help justify or minimize risks associated with creative decisions prior to making costly or permanent commitments, such as executing a print run or launching a campaign. The platform offers a user-friendly, self-service experience, making it easily accessible for teams looking to validate their creative work efficiently.
API Access
Has API
API Access
Has API
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Screenshots View All
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Integrations
No details available.
Integrations
No details available.
Pricing Details
Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Bastody
Founded
2022
Country
Poland
Website
www.bastody.com
Vendor Details
Company Name
goahead
Founded
2026
Country
United States
Website
www.goahead.io
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management