Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Bastody serves as a platform for ad testing, enabling market research firms and brands to assess their advertisements in authentic, contextual settings prior to their release. Users have the ability to generate either pre-made or customized mockups that span various formats such as social media, video, CTV, websites, apps, e-commerce, and out-of-home displays. Each mockup is provided as a shareable link and works seamlessly with existing survey tools, allowing research teams to maintain their established methodologies and workflows. Bastody also gathers behavioral metrics at the respondent level, including attention and engagement rates, in addition to the survey feedback received. The platform offers both managed and self-service options, along with reusable templates and personalized environments, and includes optional features for eye tracking and facial expression analysis. By enabling teams to compare different creative approaches, formats, and placement strategies, Bastody empowers them to pinpoint the most effective concepts and make data-driven decisions prior to allocating budget for their campaigns. Ultimately, this leads to smarter advertising strategies and improved return on investment for marketing efforts.
Description
SaliencyLab serves as an online platform designed for brand teams, performance marketers, and agencies to assess advertising effectiveness prior to its launch. RoastIQ evaluates advertisements using five key diagnostic criteria, delivering contextual benchmarks and actionable insights on aspects such as openings, attention, brand impact, and selling propositions. BuyerLens employs structured interviews with simulated buyer personas to identify possible objections and clarify any message confusion. Teams have the ability to compare different creative variations, examine references within their category and market, and utilize reports that inform their revisions. Additionally, there is an option to connect with the Model Context Protocol, allowing compatible AI clients to utilize the workspace tools. Expert reviews can also be obtained for further insights. It is important to note that scores and simulated responses are indicative model outputs, not actual consumer feedback or interviews, and they do not ensure campaign success or sales outcomes. The platform aims to enhance the creative testing process, making it a valuable resource for advertisers looking to refine their messaging strategies.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
Model Context Protocol (MCP)
No
Pricing Details
Pricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Trial
No
Free Version
No
Pricing Details
Free; Pro EUR 99/month
The free workspace includes up to 10 RoastIQ analyses per month, with a limit of 3 per day. Pro includes up to 300 analyses per month, with a limit of 30 per day, and adds features including benchmark comparisons, BuyerLens panels, creative comparison, reports and MCP access. Workspaces are provisioned after consultation.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Bastody
Founded
2022
Country
Poland
Website
www.bastody.com/
Vendor Details
Company Name
SaliencyLab
Country
France
Website
www.saliencylab.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
Yes
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No